Category: Marketing
A redesign led by ABC in-house creative teams has created a brighter and more varied audience experience, with an expanded colour palette and a wider range of typefaces creating a more modern and engaging experience for audiences.
CA SEGA JOYPOLIS, renowned for operating Japan's TOKYO JOYPOLIS indoor amusement park, has announced its plans to expand internationally with the launch of its first overseas flagship, JOYPOLIS SPORTS Indoor Sportainment Park, at Hong Kong’s Kai Tak Mall.
Operating out of both Singapore and Bangkok, McCann Content Studios will house the network’s social, editorial and influencer strategy capabilities; social creative ideation and content creation; in-house end-to-end production and post-production, social audience and connection strategies and activation;...
PropertyGuru Group announced its agreement to be acquired by EQT Private Capital Asia, the Asia-focused arm of Swedish investment firm EQT AB, in an all-cash deal valuing the company at around US$1.1b.
The campaign launches a new permanent addition to the Pizza Hut menu. The Melts Burger features a brand film to showcase Pizza Hut’s innovation of its new menu item, which is crunchy like Melts, and tastes like a burger, bringing about “the best of both worlds” as it says with its tagline.
With a humorous twist, Grab Philippines has teamed up with the creative agency Gigil to unveil its latest campaign, highlighting GrabCar's improved booking reliability—making it no longer a go-to excuse for being late or cancelling plans.
To better understand the company’s approach to this campaign, we recently spoke with Amy Ho, head of disease areas at Roche Diagnostics Asia Pacific to better understand the company’s driving force for this campaign, and why advocacy matters for brands like them to solve the world’s most pressing health...
Mars intends to apply its brand-building approach to further nurture and grow Kellanova’s brands, including accelerating innovation to meet evolving consumer tastes and preferences, investing locally to expand reach and introducing more better-for-you nutrition options to meet evolving consumer need...
Both limited edition products sport a sleek, black-and-white packaging design that remains true to the two brands’ iconic personalities while embracing creative elements like OREO® cookie embossments and stacked Coca‑Cola® bottles.
SG-based digital agency Vertis opens new Thailand head office as part of regional expansion strategy
Vertis, a Singapore-based digital agency focusing on digital experience (DX) platforms and customer-centric solutions, has launched its new head office in Bangkok, marking a significant milestone in its regional expansion.
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