Category: Marketing
The initiative allows consumers to purchase Coca-Cola products at smart coolers in Singapore using the Grab application.
The film, aptly titled “Every Second Counts”, showcases the partnership’s dedication to excellence–through meticulous preparation and pushing the boundaries of elite performance–traits reflected by DP World in its ambition to transform the future of global trade.
Her appointment also coincides with the agency’s recent client wins with COTY’s beauty brands, Travis Masiero’s restaurants, chocolatier Huize Van Wely at Raffles Hotel, and water brand BE WTR.
To delve deeper into this campaign, MARKETECH APAC spoke exclusively with Darryl Chua, marketing director of foodpanda Singapore, to discuss its execution, its social impact, and the strategic choice behind launching a hyperlocal marketing initiative.
Instead of succumbing to misleading beliefs, the campaign encourages people to be healthy through a community of real people with realistic health goals and practices.
Through this activation, the brand also unveiled its first-ever AI travel beauty consultant— Génifique AI—a revolutionary step in personalised beauty. Moreover, Lancôme also became the first commercial brand to transform the Jewel Changi Airport skytrain, alongside a pillar wrap at Terminal 1 Central...
The ten-episode series has been launched on Dusit Thani’s Facebook and YouTube, with new episodes being released every Tuesday throughout September.
As the leader of the region’s buyer development team, Gill is tasked to oversee campaign performance and empower other agencies and brands.
Agoda notes that the influx of international visitors for the night race demonstrates the sporting event's widespread popularity. Mega events like the night race attract a varied audience, eager to immerse themselves in the experience and enjoy the surrounding festivities.
Schwarz joins LePub after being part of the team behind Singapore’s first-ever Grand Prix at this year’s Cannes Lions in his previous role. He began his career in public relations and corporate communications but moved into advertising in 2012, lured by the power of ideas and the art of nurturing th...
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