Category: Marketing
Cultural values fuel intergenerational travel in APAC, with 47% of families focusing on bonding time
Nearly half (47%) of families consider bonding time as the primary benefit of intergenerational travel, according to new research from Booking.com and GWI.
The new campaign builds on BBH Singapore’s existing partnership with Samsung, which recently included launching a campaign for the Samsung Galaxy Watch.
Electrolux Group's premium brand AEG has unveiled a bold new visual identity along with its first-ever sonic branding, marking a modern evolution for the iconic 137-year-old German brand.
In a statement by a SHEIN spokesperson, it had stated that the employees come from the company’s IT research and development (R&D) arm, and were notified on September 25.
The pop-up cafe is part of the ‘Brew your borderless business’ campaign, which encourages businesses to overcome cross-border operations challenges.
‘Dari Mata Turun Ke Hati’ is the first drama in Malaysia to introduce the Audio Description feature.
Kahf, the men’s personal care brand under PT Paragon Technology and Innovation, has launched Kahforward 2024, an inclusive movement centred around the theme #LangkahBerdampak, aimed at inspiring young Indonesians to take meaningful and impactful action.
Kuala Lumpur, Malaysia – A new study by Infobip has recently revealed the distinct preferences of different generations when interacting with businesses ahead of the Singles’ Day shopping promotions. While 86% of consumers across all age groups expect targeted messages, this research shows the importance...
In the Asia-Pacific region, family travel is increasingly shaped by the preferences of Gen Alpha and Gen Z, with 87% of young travelers actively participating in planning their family vacations.
Levi’s has unveiled a new global campaign featuring Beyoncé, reimagining the brand’s most iconic advertisements with a fresh, modern twist.
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