Category: Marketing
Singapore — Genshin Impact has partnered with Duolingo in a limited-time collaboration that brings characters from the open-world RPG into the language-learning app, blending gameplay rewards with daily study streaks. Running from December 8 to 27, the Genshin Impact x Duolingo 3-Day Streak Quest...
United States — Joe DePinto will retire as chief executive of 7-Eleven, Inc. at the end of the year, bringing to a close more than 20 years at the helm of the world’s largest convenience store chain. Stanley Reynolds, president of 7-Eleven, Inc. (SEI), and Douglas Rosencrans, executive vice president...
Singapore — Only 12% of Singapore’s e-commerce sellers are currently operating without major challenges, underscoring the intense pressures facing businesses in one of Southeast Asia’s most advanced digital markets, even as signs of resilience begin to emerge. According to a new report by consumer research...
Hong Kong – Cathay has teamed up with Leo Hong Kong to launch ‘Unpack Your 2025’, a personalised digital experience that allows members to revisit their travel and lifestyle highlights as the year comes to an end. The campaign offers a customised experience that recaps members’ journeys throughout the...
Philippines – As AI evolves at breakneck speed, data privacy rules tighten, and hyper-personalised experiences become the norm, marketers in the Philippines face a new kind of pressure — innovate fast, but do it wisely. With a young, digital-first population and consumer behaviour shifting by the day,...
For NEXT Awards 2026, the awards are not only rolling out to Malaysia, the Philippines and Singapore, but also making its debut in Hong Kong and Thailand.
Announced on December 18, the initiative consolidates the group’s existing content and creator-focused products into a single ecosystem aimed at supporting seamless travel discovery and planning.
Mumbai, India — Creative agency Boing Brandvertising produced a new TV commercial for Nirma Advance, bringing a contemporary twist to one of India’s most recognisable jingles. Shot over 16 days across Kerala, Himachal Pradesh, and Punjab, the campaign combines the original jingle’s verses with new lyrics...
Hong Kong – Cathay Cargo has unveiled its latest brand campaign created by Leo Hong Kong, highlighting its expertise in handling the world’s most complex, urgent, and valuable shipments. Titled ‘How on Earth’, the campaign builds on the 2023 “We Know How” platform, continuing the narrative from what...
The move follows extended discussions with the Chinese government and the Chinese embassy in Canberra, according to the company.
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