Category: Marketing
Macao – The Macao Government Tourism Office (MGTO) has launched Indonesian and Thai mini drama series on its official TikTok account (@macaotourismgov), using short-form storytelling filmed across the city to attract young Southeast Asian travellers. For the project, MGTO collaborated with high-profile...
Stagwell said the consolidation is aimed at accelerating integrated solution-building, enabling real-time cross-disciplinary collaboration and enhancing the network’s agility to deliver more predictive and data-led marketing strategies for clients.
Mumbai, India — Madison Media, a unit of Madison World, has been appointed to handle the integrated media mandate for Navi Limited (formerly Navi Technologies Limited) and The account was secured following a competitive pitch and will be managed from Madison Media’s Bengaluru office. Founded...
STB said the partnership aims to showcase how Singapore’s size and transport connectivity make it easy for visitors to explore contrasting experiences — from outdoor adventures to nature encounters — within short distances.
Fans also circulated the content widely, coinciding with the artist’s ongoing world tour, which has prompted international travel among followers.
India — Britannia Milk Bikis has introduced ‘Adengappa Kadhaigal 2.0’, a revamped storytelling platform designed to enhance parent–child interactions through more creative and engaging experiences. Developed by Talented, the initiative utilizes Gen AI technology to help families in Tamil Nadu create...
India — MuscleBlaze has introduced a new long-form content initiative titled ‘India’s strongest unknowns’, a series designed to spotlight the experiences of athletes whose stories often remain untold within the country’s sporting landscape. The project, created in collaboration with Tonic Worldwide,...
Based in Sydney, Torstensson will lead the agency’s new business and client growth strategy, with responsibilities spanning client relationships, market presence, and long-term partnership development.
Hong Kong – LANDMARK, the luxury shopping destination owned and developed by Hongkong Land, has kicked off the holiday season in Central with “Noëlia at LANDMARK: Joy Begins With Giving”, debuting its largest festive installation to date. From 21 November 2025 to 1 January 2026, LANDMARK ATRIUM will...
From the continued rise of the creator economy to the growing demand for transparency and meaningful partnerships, the future of influencer marketing promises to reshape how brands connect with audiences in an increasingly fragmented online world.
