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Category: Marketing

Canva PH 'All Purpose Kween'
From memes to marketing: Here’s how PH brands made Canva’s ‘All-Purpose Fonts’ work for everything
Posted on November 28, 2025
by Lyene Marie Darang
Manila, Philippines — While 2025 is coming to a close call for its yearly trends, Canva Philippines and internet sensation Yasmin Marie Asistido, best known as ‘Kween Yasmin’, seem to have made the cut with their latest collaboration,  pumping a new trendjack in the form of fonts with ‘All-Purpose...
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AIS partners with PGA TOUR for exclusive Thailand broadcast, marketing rights
AIS partners with PGA TOUR for exclusive Thailand broadcast, marketing rights
Posted on November 28, 2025
by Teddy Cambosa
The company said it also plans to roll out activities aimed at expanding the golf fan base and supporting the development of Thailand’s golf ecosystem.
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Laqshya Media Group launches Laqshya StoryWorks
Laqshya Media Group launches new content division Laqshya StoryWorks; appoints Ravi Kudesia as VP, business head
Posted on November 28, 2025
by Lyene Marie Darang
Mumbai, India — Laqshya Media Group has announced the launch of Laqshya StoryWorks, a new division focused on producing original fiction and non-fiction content across digital platforms.  Laqshya StoryWorks will produce a range of content, including long-form series, short digital formats, fiction,...
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MassiveMusic rolls out new brand identity, website via Koto
MassiveMusic rolls out new brand identity, website via Koto
Posted on November 28, 2025
by Teddy Cambosa
MassiveMusic, which has worked with brands for more than 25 years on sonic identities, original compositions and audio strategies, sought a refreshed identity to reflect its expanded infrastructure and licensing capabilities.
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HSBC One Bucket Man Stephen Fung
HSBC One+ unveils first-ever partnership with anime IP ‘BUCKET MAN’ to bring its wealth journey vision to life
Posted on November 28, 2025
by Aliza Carmona
Hong Kong – HSBC One has partnered with Stephen Fung’s anime IP ‘BUCKET MAN’ to launch a new campaign that delivers financial insights through animation. The campaign supports the rollout of ‘HSBC One+’, a new membership programme offering upgraded digital financial tools, exclusive offers, and rewards...
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Agency Leadership Decoded: Dr. Shakthi DC on championing a culture of foresight-led thinking at iWISERS
Agency Leadership Decoded: Dr. Shakthi DC on championing a culture of foresight-led thinking at iWISERS
Posted on November 28, 2025
by Teddy Cambosa
In our latest Agency Leadership Decoded series, she highlights that what should remain constant as well is the importance of staying deeply human, which is to listen, empathise, and interpret beyond the data.
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W Communications launches regional launch of creator-first consultancy HelloFranses! in APAC
W Communications launches creator-first consultancy HelloFranses! in APAC
Posted on November 27, 2025
by Teddy Cambosa
HelloFranses! offers end-to-end influencer marketing services, including strategy development, creator selection, content creation, paid amplification and analytics.
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Dairy Queen signs expansion deals across 3 markets in East Asia
Dairy Queen signs expansion deals across 3 markets in East Asia
Posted on November 27, 2025
by Teddy Cambosa
The deals, announced by the company’s wholly owned subsidiary American Dairy Queen Corporation, will bring a total of 187 new Dairy Queen restaurants to the four markets, including both treat-only and hot food and treat formats.
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Omnicom officially completes acquisition of IPG, creating new global marketing giant
Omnicom officially completes acquisition of IPG, creating new global marketing giant
Posted on November 27, 2025
by Teddy Cambosa
According to the company, the integration aims to reshape how data, creativity and technology work together to support clients’ growth strategies.
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Marketing to the Middle: Why Southeast Asia Needs Both Martech Power and Cultural Insight
Marketing to the middle: Why Southeast Asia needs both martech power and cultural insight
Posted on November 27, 2025
by MARKETECH APAC
If you don’t measure cultural connection, you can’t scale it. You might see numbers, but you won’t see the whole truth.
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