Category: Marketing
Manila, Philippines – Manulife Philippines, a financial services provider, has launched the ‘Manulife Stories’ video series celebrating its customers’ achievements. The campaign, which tells the inspiring stories of six customers, reinforces Manulife’s ‘Where will better take you’ strategy and...
The Taiwan Tourism Administration in Kuala Lumpur has collaborated with renowned local artist Book of Lai to launch the vibrant 'Jom Taiwan: Ride the Adventure' campaign, aimed at enticing more Malaysian travellers to explore Taiwan.
As per the mandate, dentsu X - the data & tech-driven agency from dentsu India, will cater to a gamut of digital media solutions for the brand.
Bangkok, Thailand – Hotel operator Centara Hotels & Resorts has partnered with cosmetics company L’Oréal Groupe to offer exclusive benefits to their customers. By combining their customer base, the companies aim to extend their offerings of unique experiences. The partnership began with...
Cultural values fuel intergenerational travel in APAC, with 47% of families focusing on bonding time
Nearly half (47%) of families consider bonding time as the primary benefit of intergenerational travel, according to new research from Booking.com and GWI.
The new campaign builds on BBH Singapore’s existing partnership with Samsung, which recently included launching a campaign for the Samsung Galaxy Watch.
Electrolux Group's premium brand AEG has unveiled a bold new visual identity along with its first-ever sonic branding, marking a modern evolution for the iconic 137-year-old German brand.
In a statement by a SHEIN spokesperson, it had stated that the employees come from the company’s IT research and development (R&D) arm, and were notified on September 25.
The pop-up cafe is part of the ‘Brew your borderless business’ campaign, which encourages businesses to overcome cross-border operations challenges.
‘Dari Mata Turun Ke Hati’ is the first drama in Malaysia to introduce the Audio Description feature.
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