Category: Marketing
According to Tai, the decision to review and refresh Astro’s agency roster was driven by the company’s ambition to stay ahead of the curve in a category that’s constantly shifting.
The Philippines, besides being widely known for its natural resources, is also home to thousands of flavours. With 82 provinces, each corner has its own unique variation of dishes, specialities, and delicacies. This diversity has become an asset, not only for local pride but for international storytelling....
Indonesia – Ogilvy Group Indonesia has appointed Kapil Arora as its CEO, with the role taking effect on January 1, 2026. Arora has been with Ogilvy for 24 years, spanning five offices, and has held leadership positions across clients and operations, including leading the Vodafone business in India, the...
According to Astro, the medium was selected to extend the show’s thematic tension into a physical experience for passersby.
Singapore – Xero has launched ‘SG60: A Nation Built by Small Businesses,’ a campaign celebrating the small business community as Singapore marks its 60th year. The video series available in Xero’s official site highlights SMEs that embody the nation’s core values of resilience, boldness, openness...
The campaign began on October 21 with the “Red Balloon Takeover,” a stunt that saw the franchise’s iconic red balloons appear across social media platforms before extending into physical locations around the world.
Hong Kong – HKTVmall has teamed up with dentsu Hong Kong to launch a new campaign that adds a playful twist to buying fresh produce online. Titled ‘Wet Market Express’, the campaign features mascots and witty storytelling to highlight the freshness of HKTVmall’s products. The videos give personality...
Singapore – A month-long initiative is set to bring families and animal lovers closer to Singapore’s rescued street dogs this December, as McCann Worldgroup Singapore, SOSD and Klook launch the “Singapore Special Walk” at SOSD’s Sungei Tengah shelter. Held every weekend evening, the event invites participants...
India — Pizza Hut India has introduced a new crust upgrade, the ‘Ultimate Cheese Crust’, which features a molten ‘Cheese Crown’ baked directly into the crust and double the usual amount of cheese. To promote the launch, Pizza Hut rolled out a marketing campaign titled ‘Flip To The Cheese’, encouraging...
Thailand – Nescafé Blend & Brew has launched a new campaign offering a heartwarming reminder of the irreplaceable comfort of human connection amid an increasingly technology-driven world. Created by Leo Thailand, the campaign, titled ‘Always here for you’, seeks to rekindle the brand’s relationship...
