Bangkok, Thailand – Hotel operator Centara Hotels & Resorts has partnered with cosmetics company L’Oréal Groupe to offer exclusive benefits to their customers. By combining their customer base, the companies aim to extend their offerings of unique experiences.
The partnership began with the ‘Beauty Duo’ digital marketing campaign in August, which offered customers the chance to win an afternoon tea set or a luxury stay at Centara Grand Hotel Osaka.
The ‘Beauty Duo’ campaign was the first step toward future partnerships, reflecting L’Oréal’s commitment to creating quality products and remarkable experiences.
Centara Hotels & Resorts’ partnership with L’Oréal Groupe is part of the hotel’s series of collaborations. The company has also partnered with Thai Airways, Singapore Airlines, Build-A-Bear, TrueDtac, and Mastercard.
“We are excited to announce our partnership with L’Oréal Groupe in Thailand, a collaboration that will pave the way for innovative guest experiences, rewards programmes, and exclusive product offerings. We look forward to working closely with the L’Oréal team to explore new opportunities that will bring even more value and benefits to our customers in the future,” Tom Thrussell, vice president of brand, marketing and digital at Centara Hotels & Resorts, said.
“Centara Hotels & Resorts is an ideal partner for L’Oréal Groupe in Thailand. This collaboration allows us to share our passion for creating beauty that moves the world, going beyond simply offering great products to curating holistic experiences for our valued customers. This is just the beginning as we leverage our combined expertise and brand power to deliver exceptional value for our customers and explore new opportunities to further expand our offerings together,” Yada Sarttarasathit, chief digital and marketing officer of L’Oréal Groupe in Thailand, said.
