Category: Marketing
Creative agency Iris Singapore has appointed Paolo Agulto as executive creative director (ECD) to boost its creative output for clients.
Hong Kong Science and Technology Parks Corporation (HKSTP) has joined forces with Grey Hong Kong to unveil ‘IYKYK’ (If YOU KNOW, YOU KNOW), an engaging event that invites the public to experience firsthand the remarkable innovations cultivated by HKSTP.
The month-long campaign, ‘Jollibee’s 45th Birthday Blowout’, ran from October to November 2023 and leveraged GrabAds’ diverse advertising formats to ignite customer excitement, boost purchase intent, and drive more sales. The campaign resulted in a 25x return on ad spend (ROAS).
FCB Interface, part of FCB Group India, has appointed Noor Samra as its national planning director, bringing her extensive experience across both legacy and emerging brands to the agency.
With over 30 Korean beauty, fashion, and lifestyle brands, the new store features products curated for Singaporeans.
Maxim's Group (Maxim’s) has unveiled its collaboration with 7-Eleven to create the innovative canned ‘Coffee BOB,’ a craft beer crafted from upcycled coffee grounds sourced from daily operations at 7CAFÉ.
Marketing agency 72andSunny has appointed Wesley Hawes as chief creative officer in Australia and New Zealand (ANZ).
The company’s technology will power improved fan experiences in stadiums and global broadcasts, power enhanced analytics, and democratise data across all global football-playing nations.
Singtel, a telecommunications group in Singapore, has released film campaign ‘Lights Out’ promoting a sense of community and neighbourhood in time for the Deepavali festival.
After a competitive multi-agency pitch, Shriram Finance has appointed PHD India, part of Omnicom Media Group, as its agency on record to oversee its integrated media mandate, with services managed from PHD’s Mumbai office.
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