Australia – Marketing agency 72andSunny has appointed Wesley Hawes as chief creative officer in Australia and New Zealand (ANZ).
As the creative team lead, he is set to spearhead the agency alongside Ross Berthinussen, president, and Laura Popa, head of brand at 72andSunny.
Hawes was previously the executive creative director at Innocean Australia, where he helped gain clients and recognition. He also held the same position at CHE Proximity Sydney, Marcel, and TBWA\Australia.
Additionally, Hawes co-created ‘Fck The Cupcakes,’ a gender equality organisation that aims for men’s participation in the equality conversation. He also co-founded ‘Love Our Work,’ an initiative that seeks to enhance creative feedback while raising editorial standards.
“We are thrilled that Wez is joining Laura, myself and the 72andSunny team in ANZ as Chief Creative Officer, ANZ. Our founding belief is a belief in Optimism, in finding opportunity in any challenge, and Wez is the embodiment of that ethos,” Berthinussen commented.
“Over the last few years we have experienced incredible momentum and are looking forward to how he can help us build on that by fostering our collaborative, creative culture and delivering what we get out of bed for every day, radical, culturally led ideas that grow our client partners’ brands and business.” Berthinussen added.
