Singapore – Creative agency Iris Singapore has appointed Paolo Agulto as executive creative director (ECD) to boost its creative output for clients.
The appointment is part of the agency’s strategy of gathering the best talents for creative, innovative, and original outputs. In his new role, Agulto will be working with Iris Singapore’s global chief creative officer Menno Kluin and creative chairman Eduardo Maruri, who also recently joined the agency.
Agulto joins Iris Singapore with over 17 years of experience in the creative industry. He was formerly a creative director at Accenture Song, having held the role for two years. He also held the same position at The Secret Little Agency. Prior to that, he was the creative group head at BLK J Havas and DDB Group Singapore, and he worked with Saatchi & Saatchi as a copywriter.
As the ECD, Agulto will collaborate with Shea Warnes, who was recently appointed as chief strategy officer.
Meanwhile, Iris Singapore has also promoted Yingting Low as head of content to lead media planning, content creation, and dissemination.
“Paolo is an incredibly sharp, modern creative stepping into this role with hunger and ambition. We needed someone who shared Iris’ ‘participants not passengers’ mentality, not just in the kind of work we create, but also in how we work and the culture we create at Iris,” Rebecca Nadilo, managing director of Iris, said.
“As community and culture become integral to buying decisions, Iris is focused on ideas that earn attention rather than just paying for it. With Paolo, Shea, and Yingting leading the charge, we are ready to deliver work that both excites clients and resonates with audiences,” Nadilo added.
“Participation has always been at the heart of my work. I couldn’t be more excited to join a creative community where participation is not just another buzzword, but the driving force of everything that we do. Now that audiences have a myriad of ways to avoid brands, it’s more important than ever to create work that people actually want in their lives. And I’m confident that the talent around me can do exactly that,” Agulto commented.
“Paolo’s impressive experience means we have a leader calibrated to create value and earn attention. That’s exciting to me, broadening our aperture to more different shaped solutions. That’s the type of work that excites me, but more importantly our clients are asking for,” Warnes said.
