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Category: Marketing

Instax prints photos from memories in latest film campaign with McCann + HERO Australia
Instax prints photos from memories in latest film campaign with McCann + HERO Australia
Posted on November 5, 2024
by Fatima Baduria
Instax, an instant camera brand under FUJIFILM, is printing photos from memories in a campaign conceptualised by McCann + HERO Australia.
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Biti's Hunter taps Dentsu Redder for bold rebrand campaign focused on stepping forward
Biti's Hunter taps Dentsu Redder for bold rebrand campaign focused on stepping forward
Posted on November 5, 2024
by Teddy Cambosa
Biti's Hunter emerges as a rallying call—empowering them to push boundaries, make history, and shape culture. With a striking new identity, the brand aims not just to stay relevant, but to own the emotional moments where boldness and progress ignite.
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Third Avenue Consulting appoints new managing director, consultant to further growth
Third Avenue Consulting appoints new managing director, consultant to further growth
Posted on November 5, 2024
by Fatima Baduria
Third Avenue Consulting, an independent public relations firm, has appointed Julie Wright as its new managing director and Leigh Fenech as a consultant to further drive the company’s growth.
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Bloomberg, Heckler Singapore unveil gripping new documentary series on Asia’s dynamic growth
Posted on November 5, 2024
by Aliza Carmona
Heckler Singapore has embarked on its first venture into long-form storytelling with the release of ‘Momentum,’ a six-part documentary series commissioned by Bloomberg as part of its Bloomberg Originals lineup.
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SPRG unveils refreshed identity for creative services, digital content creation arm SDL
SPRG unveils refreshed identity for creative services, digital content creation arm SDL
Posted on November 4, 2024
by Teddy Cambosa
The year 2025 marks SPRG’s 30th anniversary, with the agency reflecting on how it built its success and reputation on the provision of strategic counsel and crafting compelling narratives in APAC. 
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Cornetto set hearts aflutter with meetup with brand ambassador Cha Eun-Woo for fans
Cornetto set hearts aflutter with meetup with brand ambassador Cha Eun-Woo for fans
Posted on November 4, 2024
by Teddy Cambosa
Part of their ‘Cornetto presents: Unwrap the Moment with Cha Eun-Woo’ campaign, this fan-meet gave lucky attendees the cool opportunity of meeting their idol in person.
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CNN, Hyundai Motor team up on new campaign celebrating changemakers, visionaries
CNN, Hyundai Motor team up on new campaign celebrating changemakers, visionaries
Posted on November 4, 2024
by Teddy Cambosa
The campaign's branded content component includes two films produced by CNNIC's global brand studio Create that aims at enhancing awareness of Hyundai Motor's ongoing support and presence in the world of sports. 
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TECNO’s new campaign combats skin tone bias in imaging technology to promote diversity
Posted on November 4, 2024
by Aliza Carmona
In response to the pressing issue of skin tone bias in smartphone imaging, TECNO has unveiled its latest initiative, the ‘#ToneProud campaign,’ which seeks to celebrate and promote the rich diversity of human skin tones.
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Independent agency Apparent names Hamish Stewart as chief creative and experience officer
Posted on November 4, 2024
by Fatima Baduria
As chief creative and experience officer, Stewart will oversee the creative output of Apparent, collaborating with its portfolio of clients in Australia and other countries.
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transunion-report-hongkong-fraud
Gen Z in Hong Kong most frequently targeted by digital fraud schemes: report
Posted on November 4, 2024
by Aliza Carmona
With their frequent use of digital devices, more than half of Gen Z (51%) say they are the primary targets of fraud schemes, while Millennials report being the most frequently victimised, according to a new report by TransUnion.
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