Category: Marketing
The additions come alongside an existing client base that includes RHB Bank, Darlie, Guardian, PepsiCo, MR D.I.Y, EcoWorld, Biore, SunLife, McCain, Haleon, Domino’s and Pokka.
Through this lens, the film examines why the custom continues to hold meaning across generations.
Manila, Philippines — Coca-Cola Europacific Aboitiz Philippines (CCEAP), the bottling partner and official distributor of Coca-Cola products in the Philippines, has appointed Ramon Christian “Chris” Pesigan as its new president and chief executive officer, effective January 2026. Pesigan succeeds Gareth...
United States – Jeep has launched a new global marketing and advertising campaign titled Jeep Things, reinforcing the brand’s revised pricing strategy and emphasis on delivering greater value across its 4×4 line-up. The campaign coincides with Jeep’s 85th anniversary in 2026 and highlights...
The expanded mandate follows a competitive pitch win for Tiger Beer and reflects HEINEKEN Malaysia’s ongoing confidence in Archetype’s communications approach, which focuses on earned media and integrated storytelling.
Mumbai, India – Jio BlackRock Investment Advisers Private Limited, a 50:50 joint venture between Jio Financial Services Limited and BlackRock Inc., has appointed Madhurita Sengupta as chief marketing officer. In this role, she will lead the firm’s brand strategy, customer engagement, and digital...
She will also be involved in supporting Mastercard’s long-term growth agenda and its 2030 roadmap, including initiatives related to emerging payment technologies such as numberless cards and agentic commerce.
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) is set to roll out the Thailand Co-Creator programme in February, as part of its broader Trusted Thailand campaign. The programme will feature more than 20 celebrities and influencers from 10 international markets, who will showcase travel destinations...
Milton Keynes, United Kingdom – Oracle Red Bull Racing, six-time F1 champions, have teamed up with men’s shampoo brand CLEAR as their first official haircare partner for the 2026 season and beyond. The partnership will bring CLEAR’s scalp care expertise into the high-pressure world of Formula One, creating...
The platform seeks to differentiate Skydeck from Melbourne’s well-known street-level attractions by positioning it as a place where the city’s sport, culture, events and everyday life can be viewed simultaneously from an elevated perspective.
