Category: Marketing
Under the agreement, PUMA will design and supply team kit and apparel focused on performance and fan engagement. The collaboration also includes replica and lifestyle collections aimed at extending the McLaren Racing brand beyond the track.
Singapore – Visa has renewed its title sponsorship of the MAMA AWARDS through 2029, extending its partnership with South Korea’s CJ ENM and reinforcing its commitment to cultural commerce, cross-border engagement, and mega events across Asia Pacific. The renewal follows the successful return of the world’s...
Australia – Confidence in in-house media capabilities is continuing to rise, with nearly 86% of brands saying their in-house media agency rates are as good as or better than those offered by external agencies, according to a collaborative report by the In-House Agency Council (IHAC) and advertising consultancy...
Shanghai, China – Odd Assembly launches its first self-initiated campaign, ‘Funny Business’, marking a new chapter in its expansion into China as a global creative company. The campaign signals how Odd Assembly thinks and operates as it grows internationally. While self-initiated campaigns are rare in...
Mumbai, India — Publicis Groupe India has announced the launch of Publicis Digital Experience (PDX), a new unified offering focused on customer experience, social, and CRM services, as well as AI-driven transformation. According to the company, PDX is designed to address what it describes as “middle-funnel...
Singapore – Twilio and AEG have expanded their relationship through a new multi-year strategic partnership aimed at personalising fan engagement across ticketing, sports, and live entertainment. Under the agreement, Twilio’s customer engagement technology will be implemented across Crypto.com Arena,...
For global campaigns involving Malaysian influencers, this underscores the need to incorporate tax compliance into planning and compensation — even where payment originates outside the country.
Singapore— Salesforce has expanded its startup program to Malaysia and the Philippines, extending the initiative to two additional Southeast Asian markets as part of its regional growth strategy. The programme aims to provide startups in both countries with access to Salesforce’s ecosystem, including...
Spritzer said the initiative aligns with growing consumer awareness around sugar intake and overall well-being, positioning its natural mineral water and zero-sugar sparkling offerings as suitable options for festive gatherings.
The launch coincides with KitKat’s status as the official chocolate bar of Formula 1 and forms part of a broader marketing push connected to the sport.
