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Top Story: GetIT-Hotwire fusion answers to the call of integrated marketing
Posted on August 18, 2022
by MARKETECH APAC
There is a stronger need for integrated marketing by brands today. GetIT's CEO speaks with us to share how their recent integration with global communications Hotwire is an answer to this call.
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Is adtech ‘dying’? How the industry is responding to the delay of cookies deprecation
Is adtech ‘dying’? How the industry is responding to the delay of cookies deprecation
Posted on August 17, 2022
by Teddy Cambosa
In this new Inner State deep dive, MARKETECH APAC spoke with leaders from Adzymic, Criteo, and PubMatic to learn on their insight on the adtech scene nowadays.
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MARKETECH APAC Reels: Marketing in the Metaverse
MARKETECH APAC Reels: Marketing in the Metaverse
Posted on August 15, 2022
by Teddy Cambosa
For the last episode of this MARKETECH APAC Reels episode, we sat down with metaverse experts to learn the marketing opportunities in this space.
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There is actually a definitive strategy that turns consumer insights into trailblazing marketing
There is actually a definitive strategy that turns consumer insights into trailblazing marketing
Posted on August 9, 2022
by MARKETECH APAC
The CEO of Vase.ai shares the magic formula in the recent webinar – 'Consumer Insights Power-Up 2022'.
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Consumer expectations are changing: Are marketers keeping up?
Consumer expectations are changing: Are marketers keeping up?
Posted on August 4, 2022
by MARKETECH APAC
There is an ongoing erosion of trust amongst consumers. Find out if your brand is at risk of such dampening confidence and know what to do about it.
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Top Story: 8traordinary steers the digital wheel of Shangri-La’s rebranded loyalty programme
Top Story: 8traordinary steers the digital wheel of Shangri-La’s rebranded loyalty programme
Posted on August 3, 2022
by MARKETECH APAC
We spoke with the digital agency behind the recent launch of Shangri-La's newly rebranded loyalty programme – Shangri-La Circle.
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SEA marketing leaders gather to discuss mobilising consumer insights into groundbreaking marketing
SEA marketing leaders gather to discuss mobilising consumer insights into groundbreaking marketing
Posted on August 2, 2022
by MARKETECH APAC
The industry discussion talked about how brands can best leverage marketing intel to breathe life into ingenious brand and product marketing.
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MARKETECH APAC Reels: Pillars of the Metaverse
MARKETECH APAC Reels: Pillars of The Metaverse
Posted on July 25, 2022
by MARKETECH APAC
What are the pillars that fortify the highly immersive digital space of the metaverse? Let's talk about it in the episode 2 of our Metaverse Series.
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Untitled design (4)-min
The secret of ‘The Unfiltered History Tour’: How Dentsu Creative India bested all others to take the creative crown
Posted on July 18, 2022
by MARKETECH APAC
Dentsu Creative India made history by being the first Indian agency to bag the 'Agency of The Year' award at Cannes Lions 2022–here's how they did it.
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PH roundtable: PH marketing leaders gather to discuss branding, creative, and automation
PH roundtable: PH marketing leaders gather to discuss branding, creative, and automation
Posted on July 15, 2022
by MARKETECH APAC
MARKETECH APAC, in partnership with Celtra, gathered marketing leaders of various industries in the Philippines to share their brands' current strategies in creative. brand identity, and automation.
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