Category: Global
This partnership will enhance FC Media’s ability to access validated data, enabling them to build value for their clients and grow OOH budgets while attracting digital buyers, as well as facilitate the creation of an “always on” e-commerce-like platform for sales and programmatic advertising.
Advertising holding company Omnicom has announced the promotions of Alex Lubar as new global CEO of DDB Worldwide and Glen Lomas as global president and chief operating officer of DDB Worldwide.
Sitecore is expanding the features of XM Cloud by introducing XM Cloud Plus, an expanded digital-experience solution that combines content management, AI-driven search, personalization, customer data management, and analytics. Sitecore Accelerate was created in response to the common reluctance of businesses...
As part of this collaboration, SnapLogic will make Anthropic’s cutting-edge Large Language Model (LLM), Claude 2, offered by Amazon Bedrock, available within the SnapGPT platform that was made generally available earlier this year.
Cloud-based omnichannel platform Teads revealed the results of its collaborative research with market research firm Ipsos on key creative elements that drive success in the omnichannel automotive campaign landscape.
This integration bridges the gap between Xibo and LMX, enabling Xibo users to access advertising demand from the LMX platform and streamline the supply path for advertisers, ensuring greater transparency and efficiency on a global scale.
In a letter sent out by Tim Sweeney, chief executive officer at Epic Games to employees, the company is aiming at cutting costs without breaking development or their core lines of businesses so that they can continue to focus on their plans.
Multinational electronic company LG Electronics (LG) has launched its latest motivational brand film that highlights the importance of optimism to communicate the true meaning of the brand’s ‘Life’s Good’ message.
ConteX offers buyers contract-free contextual targeting capabilities, enabling advertisers to leverage premium data partners and easily deploy the solutions that work best for their region without going partner-by-partner to strike deals.
Notably, consumer spending in the game was most significant in China, reaching close to $141m over the same period, with the United States following at approximately $8.2m.
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