Category: Global
L’Oréal announces its new two key appointments for the global consumer products division.
Adrien Koskas is appointed as the new general manager of L'Oréal's consumer products division (CPD) in the SAPMENA region and Manashi Guha as managing director CPD, for L'Oréal UK and Ireland.
In a blog post by Jason Fournier, director of Android consumer brand management, the ‘bugdroid’ — the face and most identifiable element of the Android robot — now appears with more dimension, and a lot more character.
This solution allows TrafficGuard to detect and categorize invalid traffic, generated by Google's Performance Max AI wrongly recognising the ‘positive’ signals from illegitimate traffic, and optimizing towards these ‘users’.
In his new role effective October 1, Marks will be headquartered in London and will be reporting to OMG global CEO Florian Adamski. His successor as leader of OMG EMEA is expected to be named in the following week.
Bidstack, an in-game advertising and video game monetisation platform, and Venatus, a publisher monetisation and advertising platform for gaming and entertainment, have signed an exclusive commercial partnership to leverage both companies global presence and expertise in video game advertising and m...
International furniture producer La-Z-Boy has selected experience improvement (XI) solutions provider InMoment’s omnichannel listening XI platform to further drive customer loyalty and satisfaction.
Storyblok will launch a US entity in January 2024 to continue supporting the explosive growth in the market. The company will also create a dedicated UK entity to establish its local presence later in 2024.
All content will be approved by the brands – IPG Mediabrands clients – before being utilised by the AI pilot platforms. The first phase of the platform will completed by the third quarter this year.
The partnership is expected to expand SPARC Group's distribution of Forever 21, adding value and variety for SHEIN's extensive customer base.
The collaboration will enable GroupM and its agencies to leverage SeenThis’ expertise and proprietary technology to manage and minimize carbon emissions from creative delivery while improving the performance of display advertising campaigns.
