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Category: Global

Adobe taps Lara Balazs as new chief marketing officer, executive vice president of global marketing
Adobe taps Lara Balazs as new chief marketing officer, executive vice president of global marketing
Posted on December 5, 2024
by Aliza Carmona
Adobe has appointed Lara Balazs as chief marketing officer (CMO) and executive vice president of global marketing.
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DEPT, Shopify team up to unlock commerce possibilities for businesses
DEPT, Shopify team up to unlock commerce possibilities for businesses
Posted on December 4, 2024
by Teddy Cambosa
The agency remarked that in today’s complex digital environment, brands face the ‘multi/multi/multi challenge’—managing multiple brands, expanding into multiple markets, and engaging customers across multiple channels. 
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Teads, VIDAA USA expand exclusive global CTV partnership across US, EU, APAC
Teads, VIDAA expand exclusive global CTV partnership across US, EU, APAC
Posted on December 3, 2024
by Teddy Cambosa
In addition to premium homescreen placements, Teads also gains unparalleled access to VIDAA’s own VIDAA Channels streaming service, unlocking premium CTV video inventory for advertisers globally. 
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Netcore Cloud, Eyden Indonesia, Danone bag grandest accolades in Marketing Technology Awards 2024
Netcore Cloud, Eyden Indonesia, Danone bag grandest accolades in Marketing Technology Awards 2024
Posted on November 28, 2024
by Aliza Carmona
Celebrating the brilliance of the marketing community, the Marketing Technology Awards gathered top talents in the industry at the Aloft Singapore Novena Hotel on November 28.
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Around 67% of Singapore mobile gaming marketers overlook global potential with limited budget reach
Around 67% of Singapore mobile gaming marketers overlook global potential with limited budget reach
Posted on November 26, 2024
by Aliza Carmona
Most Singapore mobile gaming marketers are overlooking growth opportunities overseas, according to a report from Moloco, a performance advertising company.
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Publicis Sapient, Google Cloud announce global partnership to increase GenAI adoption
Publicis Sapient, Google Cloud announce global partnership to increase GenAI adoption
Posted on November 25, 2024
by Teddy Cambosa
By aligning their sales, marketing, and engineering teams, the partnership aims to provide customers with seamless access to the resources needed for the efficient deployment and management of AI projects.
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Coda refreshes brand identity to reflect partner-centric goal
Coda refreshes brand identity to reflect partner-centric goal
Posted on November 22, 2024
by Aliza Carmona
From ‘Coda Payments’, the company has updated its name to ‘Coda’, reflecting its intent to go beyond payments and gaming.  
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PubMatic selected as X’s supply side platform
PubMatic selected as X’s supply side platform
Posted on November 21, 2024
by Teddy Cambosa
It is worth noting that prior to Musk’s takeover of the company, the social media platform never opened up its ad inventory to outside vendors, and instead brokered deals with advertisers directly.
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Stagwell expands global reach with Blue Horse, DashDigital as new affiliates
Stagwell expands global reach with Blue Horse, DashDigital as new affiliates
Posted on November 21, 2024
by Aliza Carmona
Marketing network Stagwell, is expanding its global reach with the addition of digital marketing agency Blue Horse and design studio DashDigital to its global affiliate network.
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Renaissance Hotels supports local artisans, small businesses through digital marketplace ‘R Finds’
Renaissance Hotels supports local artisans, small businesses through digital marketplace ‘R Finds’
Posted on November 20, 2024
by Aliza Carmona
Beyond being an online marketplace, ‘R Finds’ is part of Renaissance Hotels’ effort to connect travellers with culture and community across the globe.
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