Category: Global
By acquiring Semasio, Samba TV will expand its global footprint as well as its capabilities for advertisers to define and reach granular audience segments through a unified approach that combines contextual, behavioral, and demographic data.
She has also worked across a breadth of categories and multiple global clients, including Kraft, Aldi, Diageo and Molson Coors, among many others, including challenger brands and startups.
Indomie, Indonesia's iconic instant noodle brand, has named K-pop sensation NewJeans as its new global brand ambassadors, marking a strategic move to connect with young audiences worldwide.
As personalised shopping demand grows, this innovation — currently in beta with plans to scale in early 2025— enhances shopper relevance by tailoring ads based on factors like price, stock, and delivery options within premium, contextually relevant environments.
The EA Sports FC Mobile Webstore allows gamers to access free daily rewards along with other product offerings, bonuses, and discounts.
According to Haleon, its ‘Health Inclusivity Screener’ is the only data driven tool of its kind to analyse digital advertising content for both readability and inclusivity metrics.
Samsung Galaxy has released the third season of its ‘All About Switching’ global film campaign in collaboration with Cheil Worldwide, Logan Studios, and electriclime°.
Creative innovation agency R/GA and the tower defence game The Battle Cats have officially revealed the double agent behind the chaos of the game's 10th anniversary celebrations, introducing a captivating new twist to its already quirky storyline.
Korean skincare brand Laneige has teamed up with German independent agency Jung von Matt HANGANG (JvM HANGANG) for a new global campaign featuring Jin from K-pop sensation BTS, spotlighting the brand’s latest ‘Cream Skin Cerapeptide Toner & Moisturizer.’
Cathay Pacific has unveiled its latest campaign, ‘Where Artistry Takes Flight,’ to introduce its newest Business Class offering, the Aria Suite, designed to elevate the in-flight experience through artful elegance and innovation.
