Category: Global
Should the deal with Kadokawa proceed, this will make Sony the handler of a large chunk of Japanese media offerings on a global scale.
By integrating Getty Images' premium creative content directly into TikTok’s Symphony Creative Studio, users can effortlessly craft TikTok-first ads and organic content that feels native to the platform and increases performance.
With ‘Symphony Creative Studio,’ advertisers can turn their product information or URL into a video, add a digital avatar to narrate their video script, or localise existing videos into new languages using translation and dubbing capabilities.
The deal further delivers on MediaSense’s growth strategy, developed and implemented since Apiary Capital acquired a significant stake in MediaSense in 2021.
The partnership enables Nativex to leverage Google’s ecosystem of ad platforms, solutions, and global reach.
StackAdapt, a multi-channel advertising platform, has announced its integration with Shopify, an internet infrastructure provider for commerce.
Throughout his career, Owens has navigated the same customer data challenges that Amperity's clients face today. This firsthand experience gives him a unique understanding of the pain points that Amperity solves - and the value it provides enterprises.
Formula 1 enthusiasts can look forward to consumer activations, promotional prizes and immersive fan zones at select Grands Prix, with trackside branding, and cheerful, light-hearted content.
Ad spending is set to pivot away from major platforms like Google and Meta in 2025 as more brands turn to owned media networks, according to a new report from Sonder.
Brightcove’s current product lineup enables integration with leading marketing automation platforms (MAPs) and providing a detailed analysis of viewer interactions and the success of various marketing sources.
