In celebration of AI Appreciation Day, we spoke with marketing and AI experts on what this day signifies and the shifts marketers need to be across over the coming year.
Microsoft Advertising also intends to work with Criteo as its preferred onsite media partner, extending Criteo’s monetisation technology to Microsoft Advertising’s retailer clients, creating an even more unified retail media ecosystem.
Urban Company, an Indian home service company, has chosen M&C Saatchi Performance, a growth marketing agency, to help it expand into international markets in Singapore and the UAE.
The campaign reimagines the romance and serendipity of vintage romantic films from the perspective of contemporary dating in a number of new video spots. Because meet-cutes on Tinder occur frequently, the campaign features singles meeting in classic rom-com circumstances. The conversation is based on...
Milieu Insight's Canvas continues to add to its repertoire of industry-first innovations, including a new visual survey builder, panel and data integration features, and direct communication channels.
Retailers may use first-party data to develop loyalty, reduce turnover, and maximise lifetime value, while also shaping future omnichannel experiences and fostering pre- and post-purchase interaction and brand advocacy.
With this, Aleph now reaches over 140 countries, empowering over 60 digital media platforms and over 26,000 advertisers with direct access to a combined audience of 3 billion consumers.
The 'Duality Untamed' campaign will launch globally, with a comprehensive digital and social media strategy targeting BMW’s core markets across EMEA, APAC, and the United States.
In his new role as chief operating officer, Stine will oversee Sitecore's pre-sales, sales, customer success, alliances, operations, professional services, support, and ecosystem organisations.
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