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Category: Global

AI Appreciation Day and Marketing in the Age of Gen AI
AI appreciation day and marketing in the age of GenAI
Posted on July 15, 2024
by MARKETECH APAC
In celebration of AI Appreciation Day, we spoke with marketing and AI experts on what this day signifies and the shifts marketers need to be across over the coming year.
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Criteo, Microsoft Advertising team up to drive retail media growth
Criteo, Microsoft Advertising team up to drive retail media growth
Posted on July 15, 2024
by MARKETECH APAC
Microsoft Advertising also intends to work with Criteo as its preferred onsite media partner, extending Criteo’s monetisation technology to Microsoft Advertising’s retailer clients, creating an even more unified retail media ecosystem.
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Urban Company
Urban Company taps M&C Saatchi Performance for international expansion into Singapore, UAE
Posted on July 12, 2024
by MARKETECH APAC
Urban Company, an Indian home service company, has chosen M&C Saatchi Performance, a growth marketing agency, to help it expand into international markets in Singapore and the UAE. 
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Tinder's Campaign
Tinder's 'It Starts With a Swipe' campaign brings modern romance to life with real couple messages
Posted on July 10, 2024
by MARKETECH APAC
The campaign reimagines the romance and serendipity of vintage romantic films from the perspective of contemporary dating in a number of new video spots. Because meet-cutes on Tinder occur frequently, the campaign features singles meeting in classic rom-com circumstances. The conversation is based on...
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SleekFlow appoints Gao Lei as CTO
SleekFlow appoints Gao Lei as chief technology officer
Posted on July 10, 2024
by Brandon Yulolo
SleekFlow appoints Gao Lei as CTO, bringing a wealth of expertise in building and scaling engineering teams.
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Milieu Insight enhances survey and market research platform Canvas, expanding global reach
Milieu Insight enhances survey and market research platform Canvas, expanding global reach
Posted on July 9, 2024
by Brandon Yulolo
Milieu Insight's Canvas continues to add to its repertoire of industry-first innovations, including a new visual survey builder, panel and data integration features, and direct communication channels.
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Amperity, Microsoft
Amperity, Microsoft Azure collaborate to improve customer interactions through data-driven insights and personalisation
Posted on July 8, 2024
by MARKETECH APAC
Retailers may use first-party data to develop loyalty, reduce turnover, and maximise lifetime value, while also shaping future omnichannel experiences and fostering pre- and post-purchase interaction and brand advocacy.
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Aleph Group completes acquisition of Entravision Global Partners
Aleph Group completes acquisition of Entravision Global Partners
Posted on July 5, 2024
by MARKETECH APAC
With this, Aleph now reaches over 140 countries, empowering over 60 digital media platforms and over 26,000 advertisers with direct access to a combined audience of 3 billion consumers.
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BMW unleashes M5 Sedan in 'Duality Untamed' campaign with Justin O’Shea
BMW unleashes M5 Sedan in 'Duality Untamed' campaign with Justin O’Shea
Posted on July 4, 2024
by MARKETECH APAC
The 'Duality Untamed' campaign will launch globally, with a comprehensive digital and social media strategy targeting BMW’s core markets across EMEA, APAC, and the United States.
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Sitecore, Eric Stine
Eric Stine named as new chief operating officer of Sitecore 
Posted on July 3, 2024
by MARKETECH APAC
In his new role as chief operating officer, Stine will oversee Sitecore's pre-sales, sales, customer success, alliances, operations, professional services, support, and ecosystem organisations. 
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