Category: Global
Amperity, the first AI-powered Lakehouse customer data platform (CDP), has announced the appointment of Chris Polishuk as its new chief revenue officer to lead its global go-to-market teams, enhance sales strategies, and expand market reach.
B2B campaigns that make a clear customer promise are three times more likely to boost market share and two-and-a-half times more likely to enhance brand health compared to those that don’t, according to research by WARC Advisory, The B2B Institute at LinkedIn, and strategy expert Roger Martin.
AlikeAudience joins forces with StackAdapt to provide global audience data for enhanced media buying
AlikeAudience, a leading data science company specialising in mobile-first audience data, has partnered with multi-channel advertising platform StackAdapt to provide media buyers in North America and the Asia-Pacific region with enhanced access to global audience insights.
Greenpeace International has teamed up with the socially-driven creative agency We Are Social to unveil a new campaign designed to pressure governments into committing to a strong Global Plastics Treaty, aimed at reducing plastic production and eliminating single-use plastics.
These advisors bring unparalleled experience in digital innovation, strategic investments, and market expansion. Their insights and leadership will guide Ampverse Group in exploring new frontiers, enhancing its market presence, and fueling sustainable growth.
Taboola has announced its adoption of DV Authentic Marketplace, a pre-bid activation solution from DoubleVerify, expanding its partnership with the digital media measurement and analytics firm.
Magnite, an online advertising technology firm, has unveiled its new automated wrapper management feature within Demand Manager, designed to significantly boost revenue and operational efficiency for publishers.
Envato, the online community for digital creative assets and templates, has launched a new visual brand identity, signalling a strategic transformation following its acquisition by Shutterstock.
Following their partnership launch last year, GroupM, WPP’s media investment group, has fully integrated SeenThis’ adaptive streaming technology into its carbon calculator tool, resulting in carbon emission reductions equivalent to charging over 15 million smartphones.
Teads, a cloud-based omnichannel platform, has officially announced its merger with Outbrain, a global leader in performance advertising, in a $1 billion transaction.
