Category: Global
France – Havas has announced its acquisition of Unnest, a French data consulting and engineering firm specialising in end-to-end data platform development, as it expands its global AI and analytics capabilities. Founded in 2021 by Nicolas Chollet and Mehdi Moreau, Unnest has built a presence in the French...
V47 will focus on Asia, MENA and the Global South, markets that the partners say are increasingly shaping global cultural trends.
The report also notes that Meta remained the top platform for global ad spend across casual and hardcore categories, followed by Google and TikTok.
MassiveMusic, which has worked with brands for more than 25 years on sonic identities, original compositions and audio strategies, sought a refreshed identity to reflect its expanded infrastructure and licensing capabilities.
According to the company, the integration aims to reshape how data, creativity and technology work together to support clients’ growth strategies.
China – Huawei Device has launched its new global brand campaign, “Now Is Yours”, marking the next evolution of its brand story and aiming to strengthen its emotional connection with young consumers. Building on the “Make It Possible” proposition, the new campaign shifts Huawei’s positioning from a focus...
Madrid, Spain – Adobe has expanded its global partnership with Real Madrid, leveraging AI, creativity, and marketing to deliver personalised fan experiences for over 650 million madridistas worldwide. As the club’s official Fan Experience and Creativity Partner, Adobe will provide fans with new ways...
The integration is expected to strengthen Broadsign’s global programmatic digital OOH offering, opening additional demand sources for Broadsign publishers and giving Place Exchange’s DSP partners access to more international inventory.
The announcement comes after Kantar Media’s recent sale by Kantar Group and Bain Capital to H.I.G. Capital, a transaction completed in August.
The feature is optimised for categories that require detailed comparison, such as electronics, beauty, home and garden, kitchen appliances, and sports and outdoor gear. For simpler questions—such as finding a price or checking a feature—the standard ChatGPT response remains available.
