Category: Global
California, United States — Perplexity has announced a global partnership with Cristiano Ronaldo, aligning the football icon’s long-standing commitment to discipline, consistency, and reinvention with the AI company’s philosophy of continuous learning. Beyond being football’s all-time leading goal...
South Korea – Kia Corporation has unveiled a new global brand campaign, “Inspiration connects us all,” as it prepares for its role in the FIFA World Cup 2026, placing youth engagement and global connection at the centre of its messaging. A central feature of the campaign is the Kia Official Match Ball...
Stockholm, Sweden — Spotify has unwrapped its 2025 Wrapped campaign, introducing a bold creative refresh and expanded real-world experiences for listeners around the globe. The campaign’s visual identity takes inspiration from analogue mixtapes, reimagining a year of listening as a modern “visual...
Paris, France – As part of its annual ‘Wishes’ tradition, Publicis Groupe has unveiled a new centennial film and documentary tracing the advertising holding company’s evolution over the past 100 years. Developed by Publicis Conseil, the agency founded by Marcel Bleustein Blanchet, the campaign follows...
Amsterdam, Netherland — Peter ter Kulve has announced his departure from Unilever after 37 years as The Magnum Ice Cream Company prepares to operate as an independent business. He will continue to lead Magnum as its CEO, confirming the move in a message to colleagues, partners and friends ahead...
California, United States — Netflix and Warner Bros. Discovery (WBD) have signed a definitive agreement for Netflix to acquire Warner Bros., including its film and television studios, HBO Max and HBO, in a cash-and-stock deal valuing WBD at an enterprise value of about $82.7b. The transaction,...
With 42% of CMOs planning to increase investment in original content and sponsorship, dentsu expects brands to broaden their creative strategies in 2026.
Milan, Italy – Prada, the Italian luxury fashion giant under Prada Holding S.p.A., has successfully acquired its rival Versace from Capri Holdings in a deal that has swirled the fashion industry for a couple of years. The acquisition was completed after Prada received all required regulatory approvals,...
USA – Apple has released a new accessibility short film showcasing how disabled students around the world use its technology to navigate and participate fully in college life, timed to the International Day of Persons with Disabilities. The campaign film, created by Apple Marcom, follows disabled students...
USA – Advertising giant Omnicom announced it will lay off more than 4,000 employees and restructure its agency portfolio, including retiring several major ad brands under its newly acquired Interpublic Group (IPG). The acquisition, completed in November last year, positions Omnicom as “the world’s leading...
