Category: Global
To mark the announcement of their partnership, Nike and the LEGO Group curated a special digital animation to spark the excitement and curiosity of kids, families and adults everywhere. It brings to life how sport and creative play will come together and leverage iconic elements from both brands.
With Relay, customer service teams can improve targeting and personalisation by using dynamic content and targeted audience data, creating custom messaging templates, and boost customer loyalty, increase satisfaction, and drive higher sales through timely and relevant proactive communication.
Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, has announced a strategic data partnership with The Trade Desk.
With the introduction of OpenAI’s SearchGPT prototype, the company is testing new search features that make finding information and reliable content sources faster and more intuitive.
He encourages all those passing judgment to understand that martech leadership is about “offering solutions that address key use cases such as increasing customer retention, boosting conversion rates, or improving campaign ROI, all with the ultimate goal of driving meaningful, measurable outcomes.”
Together, the community operates in multiplayer mode to deliver ‘drops’ and creative work that moves culture and creates ideas worth talking about.
PropertyGuru Group announced its agreement to be acquired by EQT Private Capital Asia, the Asia-focused arm of Swedish investment firm EQT AB, in an all-cash deal valuing the company at around US$1.1b.
Mars intends to apply its brand-building approach to further nurture and grow Kellanova’s brands, including accelerating innovation to meet evolving consumer tastes and preferences, investing locally to expand reach and introducing more better-for-you nutrition options to meet evolving consumer need...
HubSpot has introduced 'AI Search Grader,' a free tool designed to analyse brand visibility and sentiment across AI chatbots, helping marketers navigate the evolving landscape of AI-driven search.
Both limited edition products sport a sleek, black-and-white packaging design that remains true to the two brands’ iconic personalities while embracing creative elements like OREO® cookie embossments and stacked Coca‑Cola® bottles.
