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Category: Global

WPP consolidates back-office operations for Ogilvy, Grey
WPP consolidates back-office operations for Ogilvy, Grey
Posted on December 18, 2025
by Teddy Cambosa
This is consistent with a broader company drive toward efficiency and simplification amid ongoing industry headwinds.
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Academy signs exclusive global Oscars streaming deal with YouTube
Academy signs exclusive global Oscars streaming deal with YouTube
Posted on December 18, 2025
by Sharona Nicole Semilla
Los Angeles, California — The Academy of Motion Picture Arts and Sciences has signed a multi-year agreement with YouTube granting the platform exclusive global rights to the Oscars from 2029, beginning with the 101st ceremony and running through 2033. Under the deal, the Oscars will be streamed live...
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Warner Bros. Discovery likely to reject Paramount’s hostile takeover bid
Warner Bros. Discovery likely to reject Paramount’s hostile takeover bid
Posted on December 17, 2025
by Teddy Cambosa
Sources suggest the board is weighing deal certainty, execution risk, and regulatory considerations as part of its recommendation.
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Aleph launches docuseries showcasing 20-year growth journey
Aleph launches docuseries showcasing 20-year growth journey
Posted on December 17, 2025
by Teddy Cambosa
The series presents Aleph’s growth within the context of entrepreneurship, cross-border expansion, and organisational development.
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Mastercard, McLaren Formula 1 Team introduce ‘Team Priceless’ fan access programme
Mastercard, McLaren Formula 1 Team introduce ‘Team Priceless’ fan access programme
Posted on December 16, 2025
by Teddy Cambosa
Under the initiative, four fans will be selected at each of five race locations during the season. Team Priceless will begin in Melbourne before moving on to Miami, the United Kingdom, Mexico City and Abu Dhabi.
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Crunchyroll ends free streaming
Crunchyroll to shut down free ad-supported tier by end of 2025
Posted on December 12, 2025
by Aliza Carmona
USA – Anime streaming platform Crunchyroll will phase out its ad-supported free tier by 2026, closing one of the last legal avenues for viewers to watch anime without a subscription. According to Cord Cutters News, the update was delivered quietly through an in-player notification that appeared in place...
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Gutenberg internal reconstruction
Gutenberg repositions itself as AI-first marketing agency following internal restructuring
Posted on December 12, 2025
by Lyene Marie Darang
Singapore — Gutenberg has announced a strategic partnership with CambrianEdge.ai, formalising a two-year transformation that has repositioned the agency as what it describes as the world’s first global AI-powered marketing firm. The collaboration marks the culmination of an internal restructuring initiative...
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Lufthansa Group unveils new brand identity
Lufthansa Group unveils new brand identity
Posted on December 11, 2025
by Teddy Cambosa
Individual airlines within the Group will retain their own identities but will increasingly carry the “Member of Lufthansa Group” endorsement across touchpoints.
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Anna Vogt Edelman appointment 2025
Edelman appoints veteran strategist Anna Vogt as global chief strategy officer
Posted on December 10, 2025
by Aliza Carmona
USA – Edelman has named Anna Vogt as global chief strategy officer, where she will oversee the firm’s strategy community and drive its focus on effectiveness, cultural relevance and earned-first brand building. In the role, Vogt will work with strategists, creatives and client leaders to strengthen the...
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PARAMOUNT X WBD
Paramount escalates takeover battle with tender offer for Warner Bros. Discovery
Posted on December 10, 2025
by Sharona Nicole Semilla
California, United States — Paramount has launched a hostile all-cash tender offer to acquire Warner Bros. Discovery (WBD) for US$30 per share, challenging the company’s recently announced agreement to be purchased by Netflix.  The offer values WBD at an enterprise value of US$108.4 billion, significantly...
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