Category: Global
USA – Netflix draws back the curtain on 2026 with the launch of its “Netflix Tarot Experience”, offering audiences a playful glimpse into their future watchlist of shows and movies. The experience is part of Netflix’s ‘Discover Your Future’ campaign, which blends a hint of cosmic magic with viewers’...
Singapore – Omnicom has launched the next generation of ‘Omni’, a marketing intelligence platform that integrates the company’s creative, media, data, and AI capabilities. The platform brings together Omnicom’s Connected Capabilities and the resources of its recently acquired Interpublic assets,...
AVA is scheduled to begin rolling out in spring 2026, with capabilities being introduced progressively across Havas teams and later extended to client partnerships.
USA – Reddit has launched Max campaigns in beta, an AI-powered ad solution designed to help advertisers reach the right audiences with optimised messaging more efficiently. Enabled by Reddit Community Intelligence and AI that predicts the value of each ad impression, Max campaigns adjust campaign settings...
New York, United States — OpenX Technologies has introduced OpenXBuild, a new software suite aimed at giving advertisers greater real-time control over how programmatic media performs. As brands and agencies push to cut waste, it reduces latency and brings decision-making closer to supply. Set against...
The launch comes as streaming continues to grow rapidly, with advertisers allocating increasing budgets to ad-supported streaming environments.
Manila, Philippines — Jollibee Foods Corporation (JFC) has announced plans to create a standalone international business, with the intention of listing the new entity on a United States securities exchange. The company said its Philippine operations would remain listed on the Philippine Stock Exchange....
Geneva, Switzerland — MSC Cruises has launched its new global brand campaign, ‘The Best Holiday Ever,’ highlighting the unexpected moments that make a cruise truly memorable. Across 23 modern ships visiting over 250 destinations in 2026, the campaign celebrates the joy of discovery that emerges...
Las Vegas, United States — WPP has launched Agent Hub on its AI marketing platform, WPP Open, giving clients access to advanced agentic AI built on decades of the company’s proprietary expertise. Designed as an internal app store, Agent Hub serves as a central library of AI agents that codify WPP’s collective...
Florida, United States — Zumba has launched its newest global campaign, ‘Your Song Is On. The World Can Wait.,’ positioning music as the driving force behind more effective and enjoyable workouts. The campaign film draws on a familiar moment—when a song comes on and focus sharpens. Energy lifts, movement...
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