Category: Global
Paris, France – Economy hotel brand Ibis has launched the global ‘Go get it’ brand campaign in celebration of its 50th anniversary. The campaign highlights the importance of making travel accessible to all. Produced in collaboration with Saatchi & Saatchi London, the campaign involves a series of...
Multinational financial technology leader PayPal has unveiled a new brand identity designed to unify its image and reflect its mission of revolutionising global commerce, in collaboration with design firm Pentagram.
This is the third AI offering of its kind from Burson and a key addition to the growing capability within PR Studio in WPP Open, WPP’s intelligent marketing operating system powered by AI.
Lausanne, Switzerland – Footwear company Bata has launched the new campaign ‘Make Your Way,’ reflecting its new stylish, comfortable, and affordable branding. The new positioning aims to target younger audiences who are more conscious of trends. The launch coincides with Bata’s 130th anniversary. Its...
Paris, France – Communications agency Publicis Groupe has acquired commerce marketing company Mars United Commerce to expand its commerce offerings for clients. Gaining access to Mars’ technology and business offerings, Publicis Groupe enhances its capabilities, allowing end-to-end commerce solutions. ...
‘Shifted Perspectives’ builds on Airwallex’s partnership with McLaren Racing, first announced in early 2024, and emphasises both brands' shared commitment to innovation and pushing boundaries.
Billund, Denmark – Toy production company LEGO Group has joined forces with international racing Formula 1 (F1). The partnership is set to launch in 2025 in time for the next F1 season. The collaboration ensues after F1 has observed a rise in younger fans, ages 8 to 12 years old. Activations from the...
According to the brand, they will seek court approval to continue operating during the proceedings and remains focused on providing its customers with its products through Tupperware sales consultants, retail partners and online.
London, United Kingdom – Multiple instances of short attentive exposure to an advertisement are more effective at driving brand results than having a single exposure with sustained attention, research by Havas Media Network claims. According to the study, a viewer’s frequency of exposure to an advertisement...
In said study, it highlighted that majority of physicians agree that disease-specific leadership (59%) and corporate reputation (58%) are very or extremely influential on which medicine they choose to prescribe.
