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Category: Global

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If I were a denim: Levi’s taps Beyoncé to reimagine classic ads in new global campaign
Posted on September 30, 2024
by Aliza Carmona
Levi’s has unveiled a new global campaign featuring Beyoncé, reimagining the brand’s most iconic advertisements with a fresh, modern twist.
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IAS to offer misinformation brand safety, suitability reporting for YouTube advertisers Singapore – Integral Ad Science (IAS) has announced that it will offer its industry-aligned misinformation brand safety and suitability reporting for advertisers running campaigns across YouTube ad inventory. With this, IAS can now detect content across YouTube that it identifies as misinformation enabling advertisers to further verify the safety and suitability of their digital media investments on YouTube. IAS’s ‘Total Media Quality’ (TMQ) product suite provides valuable third-party assurance that advertisers’ campaigns are running adjacent to brand safe and suitable content. IAS’s misinformation measurement delivers independent verification, complementary to YouTube’s own policies and procedures. It is worth noting that IAS classifies content according to industry-aligned definitions and provides reporting based on advertisers’ custom brand suitability settings. Video-level reporting provided by IAS allows advertisers to get a full, accurate picture of the content their ads are running adjacent to, and adjust their campaigns based on their own desired suitability profiles. With this, advertisers can gain trusted video-level insights into the content adjacent to their advertisements according to industry-aligned definitions, analyse if the ads appear next to content identified by IAS as misinformation and make optimisations as needed to drive brand suitability, and access global reporting with more than 30 languages on YouTube for key international events in 2024 and beyond. Lisa Utzschneider, CEO of IAS, said, “Brand safety is a top priority for marketers as we approach upcoming marquee global media events. We are empowering marketers with enhanced products like our expanded Total Media Quality for YouTube which now offers IAS’s misinformation reporting. We’re excited to offer the ability to detect misinformation with our best-in-class measurement solution.” In March, IAS announced earning MRC accreditation for integrated third-party calculation and reporting of YouTube video viewability. In December 2023, IAS announced the availability of its Total Media Quality (TMQ) brand safety and suitability measurement across YouTube Shorts, offering advertisers expanded coverage for advanced brand safety and suitability measurement.
IAS to offer misinformation brand safety, suitability reporting for YouTube advertisers
Posted on September 27, 2024
by Teddy Cambosa
IAS’s misinformation measurement delivers independent verification, complementary to YouTube’s own policies and procedures. 
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Mondelēz teams up with Publicis Groupe, Accenture for GenAI content creation platform
Mondelēz teams up with Publicis Groupe, Accenture for GenAI content creation platform
Posted on September 27, 2024
by Teddy Cambosa
The company’s new platform will enable faster, more efficient creation of personalised text, images and videos – helping the company’s brands stay a step ahead of rapidly changing consumer tastes and interests.
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TikTok launches ‘Search Ads Campaign’ to enable advertisers connect with platform users
TikTok launches ‘Search Ads Campaign’ to enable advertisers connect with platform's high-intent audiences
Posted on September 27, 2024
by Teddy Cambosa
‘Search Ads Campaign’ enables sophisticated keyword-based ads which specifically target TikTok's search results page. From a user experience perspective, the ads are the same, but for advertisers, a whole host of new features and targeting capabilities are now available.
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Equativ acquires Kamino Retail to expand retail media division
Equativ acquires Kamino Retail to expand retail media division
Posted on September 27, 2024
by Teddy Cambosa
Moreover, retailers will be able to build their own retail media stack, relying on the full-API technologies offered by Kamino Retail and Equativ - and thus stand out from growing competition with a tailor-made offer.
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Ampverse Group unveils full-service marketing agency for gaming, ‘Ampverse Pulse’
Posted on September 26, 2024
by Aliza Carmona
Ampverse Group has launched ‘Ampverse Pulse,’ a full-service next-gen marketing agency designed to transform brand engagement with the booming gaming and entertainment communities in Southeast Asia, India, and MENA.
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Adjust launches ‘TrueLink’ to streamline deep link engagement for mobile app marketers 
Adjust launches ‘TrueLink’ to streamline deep link engagement for mobile app marketers
Posted on September 25, 2024
by Fatima Baduria
Singapore – Adjust, a measurement and analytics company, has launched ‘TrueLink,’ a solution designed to streamline mobile application marketers’ deep links management. Its launch across Southeast Asia, India, and other countries enables marketers to drive in-app engagements. Adjust’s TrueLink allows...
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Brian Cox urges office workers to take desk breaks in ASICS’ new mental health campaign
Posted on September 25, 2024
by Aliza Carmona
ASICS has unveiled a new campaign featuring actor Brian Cox, warning of the mental health risks posed by uninterrupted desk work and urging employees to take a #deskbreak to boost their well-being through movement.
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FC Barcelona pays tribute to deaf community with Barça Anthem performed in sign language 
FC Barcelona pays tribute to deaf community with Barça Anthem performed in sign language
Posted on September 25, 2024
by Fatima Baduria
Barcelona, Spain – Football club FC Barcelona pays tribute to the deaf community through a performance of the Barça anthem in sign language during a match. The game at the Estadi Olímpic Lluís Companys served as a platform to celebrate International Week of the Deaf and International Sign Language Day. ...
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Taboola extends partnership with Xiaomi’s international internet business arrm
Taboola extends partnership with Xiaomi’s international internet business arm
Posted on September 25, 2024
by Teddy Cambosa
As part of a long-term partnership with Taboola, Xiaomi will integrate these recommendations on multiple touchpoints within their mobile devices, connecting consumers with relevant and engaging content from publishers.
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