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Category: Featured

With Google backpedalling third-party cookie deprecation, how are industry leaders coping with this new industry development?
With Google backpedalling third-party cookie deprecation, how are industry leaders coping with this new industry development?
Posted on July 25, 2024
by Teddy Cambosa
MARKETECH APAC sought insights from various industry leaders to learn more about their insights from this update, and why should the industry continue to strive away from third-party cookies.
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Scott Beaumont steps down from Google leadership role after 16 years
Scott Beaumont steps down from Google leadership role after 16 years
Posted on July 24, 2024
by MARKETECH APAC
In a LinkedIn post, Beaumont reflected on how Google is now at the forefront of an exciting new age of technology with AI, and how he had the privilege of invest his time differently in teaching, advising, leading and serving Google.
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Agency Leadership Decoded: VML Indonesia’s Samir Gupte on supporting a culture of transparency
Agency Leadership Decoded: VML Indonesia’s Samir Gupte on supporting a culture of transparency
Posted on July 12, 2024
by Brandon Yulolo
For Samir Gupte, CEO of VML Indonesia, leading this agency is built on an approach that focuses on a culture of transparency, respect, an environment that motivates everyone to do better, and a leader that leads by doing and supporting at the same time.
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E-Commerce Marketing Series: AEON’s Ngai Yuen Low on balancing technology and engagement to enhance shopping experience
Posted on July 2, 2024
by Aliza Carmona
As part of our E-Commerce Marketing Series interviews, we spoke with Ngai Yuen Low, group chief merchandise and marketing officer at AEON Group Malaysia. Low shares her insights on how to navigate the dynamic retail landscape, emphasising technological advancements, customer engagement, and the future...
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Cannes Lions 2024: These are the award-winning campaigns from the Asia-Pacific
Cannes Lions 2024: These are the award-winning campaigns from Asia-Pacific
Posted on June 22, 2024
by Teddy Cambosa
It is worth noting that during this year's event, Ogilvy Singapore has been named the Agency of the Year for the "Good" category, with Revolver from Australia receiving a Palme d'Or special award.
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E-Commerce Marketing Series: Mondelēz PH’s Emmanuel Cruz on strengthening e-commerce approach through understanding consumer behaviour
E-Commerce Marketing Series: Mondelēz PH’s Emmanuel Cruz on strengthening e-commerce approach through understanding consumer behaviour
Posted on June 14, 2024
by Brandon Yulolo
As part of our E-Commerce Marketing Series interviews, we spoke with Emmanuel Cruz, e-commerce lead at Mondelēz Philippines, to learn more about his insights on how e-commerce marketing strategies should be based on consumer behaviour, as well as how e-commerce affects businesses and brands, and the...
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Milestones: Kimberly-Clark Softex’s Maggie Effendy on enhancing customer experience by embracing innovation
Posted on June 14, 2024
by Aliza Carmona
For MARKETECH APAC’s latest Milestone Series, we spoke with Maggie Effendy, associate marketing director - head of marketing for baby and child care (BCC) at Kimberly-Clark Softex Indonesia, to discuss one of her greatest milestones — blending her expertise and decades of experience to push the boundaries...
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More than just a soundbite: here’s why the Senayan Mastercard station goes beyond branding and into enhancing urban mobility
More than just a soundbite: here’s why the Senayan Mastercard station goes beyond branding and into enhancing urban mobility
Posted on June 10, 2024
by Teddy Cambosa
So what makes this Mastercard-MRT Jakarta partnership truly resonate beyond the power of sonic branding? For that, MARKETECH APAC spoke with Dheeraj Raina, VP and Head of Integrated Marketing and Communications, Southeast Asia, Mastercard to discuss the beauty behind this local activation, and what the...
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E-Commerce Marketing Series: ASUS’ Eddie Teng on enhancing first-party data to improve the e-commerce, retail relationship
E-Commerce Marketing Series: ASUS’ Eddie Teng on enhancing first-party data to improve the e-commerce, retail relationship
Posted on June 6, 2024
by Teddy Cambosa
As part of our E-Commerce Marketing Series interviews, we spoke with Eddie Teng, head of e-commerce for APJ at ASUS to learn more about his insights on how e-commerce marketing strategies play out in the consumer electronics industry, as well as detailing the various e-commerce trends many brands are...
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E-Commerce Marketing Series: Mastercard’s Dheeraj Raina on e-commerce trends and tech transforming the SEA payments scene
Posted on June 5, 2024
by Aliza Carmona
As part of the E-Commerce Marketing Interview series, MARKETECH APAC sat down with Dheeraj Raina, vice president and head of integrated marketing and communications for Southeast Asia at Mastercard. In this insightful discussion, Raina shares his insights on evolving consumer behaviours, emerging marketing...
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