Category: Featured
Singapore – As Human8 sharpens its presence across APAC, one executive is at the heart of its transformation: Katie McClintock, the consultancy’s newly appointed managing director, APAC. With more than 20 years of experience in insights and consulting—including senior roles at PepsiCo, Mastercard, and...
For many, juggling brands is a daunting and complex task. For Golden ABC’s newly-appointed marketing and communications director, Gino Cruz, it is ‘interesting’. As he steps into his new role, what he looks forward to is helping sharpen ABC’s brands: Penshoppe, Oxgn, Forme, Memo, Regatta, and Bocu. In...
Hong Kong – Following its recent acquisition of IPG, Omnicom Advertising has unveiled a revamped agency portfolio and leadership team in Hong Kong, aligning with a broader global organisational restructure. With the global retirement of the DDB brand, Omnicom will relaunch BBDO in Hong Kong, making it...
MARKETECH APAC has announced the jury lineup for the Content Marketing Awards Asia-Pacific 2026, bringing together senior marketing leaders from across the region to evaluate the most compelling content-driven storytelling in today’s evolving marketing landscape. The Content Marketing Awards Asia Pacific...
Building a media platform is one challenge. Building a regional ecosystem that brings clarity, credibility, and connection to an industry in constant motion is another entirely. In a region as diverse and fragmented as Asia Pacific, the marketing landscape has long been rich with ideas but short on shared...
Singapore – Creative consultancy ballsy has named Becky Leng as managing director, which also coincides with the launch of Kaki Sosial, a dedicated social content studio by ballsy based in Malaysia. Speaking to MARKETECH APAC, Becky stated that honesty drew her closer to ballsy, and that it is bold,...
It can be seen that marketing’s biggest complexity is the need to produce culturally fluent approaches, but never an approach that is only fluent in one language. With a global brand like Canva, one would assume that a single global campaign is expected to land across markets just right—a one-size-fits-all...
Singapore — The Media Shop Group has appointed Jason Tan as its new chief operating officer and managing partner, strengthening its leadership team as media and advertising continue to evolve rapidly across Asia-Pacific. “I’ve spent over 15 years at the intersection of technology and creativity, helping...
In our latest Agency Leadership Decoded, we had the chance to catch up with Patt Nitikarn, managing director at We Are Social Thailand, to learn more of his leadership style, and his insights on being an effective adland leader through quick learning and understanding.
As algorithms optimise for engagement and efficiency, brands risk producing work that is technically perfect but emotionally hollow. As creativity enters the picture as the ultimate distinction, making it feel natural and human comes as the challenge. For Ryan Ong, CEO of Kingdom Digital, this creativity...
