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Category: Featured

Neil Trinidad new GCash CMO
Ex-Lazada Neil Trinidad named new CMO of GCash
Posted on February 2, 2023
by Jamaica Marciano
Former Lazada CMO Neil Trinidad officially joins GCash, with the same marketing role.
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PayPal, HubSpot latest firms to announce layoffs
PayPal, HubSpot latest firms to announce layoffs
Posted on February 2, 2023
by Teddy Cambosa
Both PayPal and HubSpot have announced 'sizeable' layoffs, citing weak performance.
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DEPT enters India, acquires Adobe specialists Tekno Point
DEPT enters India, acquires Adobe specialists Tekno Point
Posted on February 2, 2023
by Maureen Basa
Tekno Point will be rebranded as Tekno Point/DEPT and will help augment DEPT’s current engineering capabilities.
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EssenceMediaCom launch
GroupM officially launches combined global agency EssenceMediaCom
Posted on February 1, 2023
by Jamaica Marciano
The combined global agency serve as a 'breakthrough' agency that will provide new integrated media solution for brands.
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Bidmath announces elevated roles for Rakesh Singh, Jaa Thisirak Pitayagulsarn
Bidmath announces elevated roles for Rakesh Singh, Jaa Thisirak Pitayagulsarn
Posted on February 1, 2023
by Teddy Cambosa
Both will play a significant role in driving the integration of digital and data-driven marketing initiatives in Vietnam and Thailand, enabling client development through an agile approach to an ever-changing media landscape.
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Caroline Slocombe appointment
Caroline Slocombe appointed by WPP’s OpenX to lead Coca-Cola business in Greater China
Posted on February 1, 2023
by Jamaica Marciano
In her new role, Caroline Slocombe will oversee the relationship of The Coca Cola Company and its portfolio of iconic brands across all WPP’s agencies in Greater China. 
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Don Saw Blis NZ Country Manager
London-based adtech firm Blis appoints Donald Saw as country manager for New Zealand
Posted on January 31, 2023
by Jamaica Marciano
Donald Saw's role will help Blis to meet the increasing demand from advertisers in New Zealand.
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This AR campaign by HSBC invites Hongkongers to make a wish and move forward
This AR campaign by HSBC invites Hongkongers to make a wish and move forward
Posted on January 30, 2023
by Teddy Cambosa
Hongkongers can participate by pointing their phone towards the HSBC Main Building, selecting the seed that befits their wish and tossing it towards the building to add their ‘blossom’ to the ‘HSBC Wishing Tree for 7,000,000.’ 
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Veronica Ong Broadsign Featured Img updated
Broadsign appoints Veronica Ong as sales director for SEA
Posted on January 30, 2023
by Jamaica Marciano
Veronica Ong will help in strengthening Broadsign’s partner offering and growing its portfolio of its clients across the region.
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Anymind Group joins TikTok’s list of marketing partners, TikTok to be integrated into influencer marketing platform AnyTag
AnyMind Group joins TikTok as marketing partner, TikTok to be integrated into influencer marketing platform AnyTag
Posted on January 27, 2023
by MARKETECH APAC
Through this, brands will now be able to plan and execute TikTok creator marketing campaigns within the group’s influencer marketing platform AnyTag. 
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