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Category: Featured

APRW’s new training arm for brands aims to bring media presence imperative to the fore
APRW’s new training arm for brands aims to bring media presence imperative to the fore
Posted on March 31, 2023
by MARKETECH APAC
Called the Knowledge Studio by APRW, the new training arm aims to bring organisations’ ears to the ground with regard to the performance of their media presence.
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Around 73% of APJ consumers warn they will drop brands with poor digital personalised experiences
Around 73% of APJ consumers warn they will drop brands with poor digital personalised experiences
Posted on March 31, 2023
by Teddy Cambosa
The data notes that consumer frustration with inconsistent digital experiences is growing, as 53% of consumers in the region report being frustrated with their interactions over the past year, up from 51% the year before.
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Sniper Digital campaign
Local creatives Sniper Digital tasked to entice Hong Kong residents anew to pay Macau a visit
Posted on March 31, 2023
by Teddy Cambosa
Sniper Digital is a newly opened creative design agency based in Singapore that specialises in branding, graphic design, print media and digital marketing.
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Audi showcases the future of mobility via ‘House of Progress’ debut in SG
Audi showcases the future of mobility via ‘House of Progress’ debut in SG
Posted on March 31, 2023
by Teddy Cambosa
Audi will also host a series of thought leadership panel discussions featuring industry leaders across STEM, business, and sustainability areas.
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ADK Rie Otsuka Featured
ADK Connect hands dual leadership role to Rie Otsuka to head firm’s APAC growth
Posted on March 30, 2023
by Teddy Cambosa
Before joining ADK, she led the digital and CRM practices at McCann Worldgroup, particularly the global teams for Mitsubishi Electric, Hitachi, and Panasonic. 
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foodpanda’s ‘double tips, double love’ campaign to bolster rider support in Asia
foodpanda’s ‘double tips, double love’ campaign to bolster rider support in Asia
Posted on March 30, 2023
by Teddy Cambosa
Said campaign is currently live in the Philippines and will be launched in Singapore, Malaysia, Pakistan, Bangladesh, Cambodia throughout April, and is estimated to impact more than 124,000 delivery partners. 
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ShopBack, Zalora tie to mark summer season with ‘Summer Playground’ event
ShopBack, Zalora tie to mark summer season with ‘Summer Playground’ event
Posted on March 30, 2023
by MARKETECH APAC
‘Summer Playground’ is ShopBack's lifestyle event which gathered KOLs, media, and key partners last 17 March.
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Uber HK unveils new feature to aid travellers in planning trips, booking airport transfers
Uber HK unveils new feature to aid travellers in planning trips, booking airport transfers
Posted on March 30, 2023
by Teddy Cambosa
Uber Travel will help travellers from planning their trip, reserving a ride to the airport, to getting a complimentary travel kit.
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Ipsos Featured Img
Market research firm Ipsos unveils new range of solutions for QSR brands
Posted on March 30, 2023
by Teddy Cambosa
This is an integral part of the company’s larger suite of innovative products to help clients boost their confidence and take opportunities in bringing products and services to the market.
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Exide’s campaign a colourful tribute to India’s journeys through various folk art styles and sounds
Exide’s campaign a colourful tribute to India’s journeys through various folk art styles and sounds
Posted on March 30, 2023
by Teddy Cambosa
Exide has launched a new campaign to pay tribute to the various journeys in one of the largest countries in the world.
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