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Category: Featured

Malaysian advertising body elects Havas Group’s Andrew Lee, Hakuhodo’s Ryusuke Oda at the helm
Malaysian advertising body elects Havas Group’s Andrew Lee, Hakuhodo’s Ryusuke Oda at the helm
Posted on April 5, 2023
by Teddy Cambosa
The Association of Accredited Advertising Agents (4As) Malaysia's new leaders are the re-elected president Andrew Lee and vice president Ryusuke Oda.
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Enigma launches specialist property marketing division, appoints new exec to lead
Enigma launches specialist property marketing division, appoints new exec to lead
Posted on April 5, 2023
by Teddy Cambosa
According to Galvin, the new division aims at providing Enigma with the depth and scale to handle large jobs while remaining agile enough to create bespoke solutions for boutique clients.
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PH digital advertising ONGO Smart Advertising announces partnership with Viva Communications
PH digital advertising ONGO Smart Advertising announces partnership with Viva Communications
Posted on April 4, 2023
by Teddy Cambosa
The partnership between Viva Communications and Ongo Smart Advertising marks a significant milestone in the evolution of in-car advertising in the Philippines.
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Storyblok launches ‘Creator Fund’ for creatives to create new content experiences
Storyblok launches ‘Creator Fund’ for creatives to create new content experiences
Posted on April 4, 2023
by Teddy Cambosa
The ‘Creator Fund’ is open to any creator-driven media and has previously collaborated with a diverse community of creators; including bloggers, podcasters, live streamers, social media influencers, amongst others.
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KitKat champions taking a break by letting AI make its latest campaign
KitKat champions taking a break by letting AI make its latest campaign
Posted on April 4, 2023
by Teddy Cambosa
The generated scripts in KitKat's campaign were used to prompt an image generator, resulting in some ‘almost ok’ images and AI voice.
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Discover Tasmania app feature img
Tasmanian Government partners creative agencies Clemenger BBDO, Orchard to develop mobile app for tourists’ travel experiences
Posted on April 4, 2023
by Teddy Cambosa
Sarah Clark, CEO at Tourism Tasmania, said that they want the application to become the ultimate travel companion to help visitors explore the tourism offerings available throughout Tasmania.
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Green Park Content rebrands to Greenpark, to focus on purpose and performance-driven content
Green Park Content rebrands to Greenpark, to focus on purpose- and performance-driven content
Posted on April 4, 2023
by Teddy Cambosa
The new rebrand update by Greenpark comes in line with the agency’s goal of gearing up for hyper-growth of its business, talent, and clientele in the global market.
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Red Havas AU new CEO
Red Havas Australia welcomes Shane Russell as its new CEO
Posted on April 4, 2023
by Teddy Cambosa
Russell was previously the executive vice president of New York-based 5W Public Relations where he helped in driving its rapid expansion.
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PubMatic appoints James Young as new regional director for ANZ
PubMatic appoints James Young as new regional director for ANZ
Posted on April 4, 2023
by Teddy Cambosa
In his new role, Young will lead the ANZ team, managing strategy, sales and operations for PubMatic in the region, as the company continues to focus on delivering effective, innovative, and responsible media solutions to publishers and advertisers.
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Lazada, Zalora amongst winners of ShopBack Philippines’ first-ever Users’ Choice Awards
Lazada, Zalora amongst winners of ShopBack PH’s first-ever Users’ Choice Awards
Posted on April 3, 2023
by MARKETECH APAC
The physical gathering was the culminating event of the rewards platform’s voting exercise which lasted for the whole month of March where users got to vote for their most favourite brands on the platform. 
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