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Category: Featured

Malaysia Airlines' Waikuan Wong to now focus on heading the global marketing of airline business
Malaysia Airlines' Waikuan Wong to now focus on heading the global marketing of airline business
Posted on February 7, 2023
by Maureen Basa
In the new role, Waikuan Wong will be responsible for the direct channel commercial and overall marketing for Malaysia Airlines' businesses.
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Flash Coffee
Amadea Choo appointed as Flash Coffee’s new head of marketing in SG
Posted on February 6, 2023
by Teddy Cambosa
She brings into Flash Coffee a proven track record of driving growth and success in various industries, including e-commerce, fashion, retail, and start-ups that come with her remarkable decade of experience in the field.
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cacaFly launches Web3 marketing ecosystem to empower brands, agencies
cacaFly launches Web3 marketing ecosystem to empower brands, agencies
Posted on February 6, 2023
by Maureen Basa
cacaFly's ecosystem has partners specialising in key areas of Web3 marketing, such as the metaverse, cryptocurrency, and NFT, amongst others.
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Siddarth Malhotra named new CEO of Dentsu Creative Vietnam
Siddarth Malhotra named new CEO of Dentsu Creative Vietnam
Posted on February 6, 2023
by MARKETECH APAC
The appointment is an elevation where Malhotra served as managing director of the division for three years prior to moving into the current CEO position.
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Adam Donnelley joins digital agency Orange Line as head of strategy
Adam Donnelley joins digital agency Orange Line as head of strategy
Posted on February 6, 2023
by Maureen Basa
In his new role at Orange Line, Adam Donnelley will be leveraging his expertise in customer insights, CX, digital, and business.
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David Cook Initiative
David Cook to head marketing of Initiative, agency’s consulting division IQ
Posted on February 6, 2023
by Jamaica Marciano
He will deliver high-level strategic media recommendations to C-suite leaders and agency’s marketing program, while supporting its focus on industry thought leadership and progression.
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GroupM’s addressable TV solution Finecast officially launches in the Philippines
GroupM’s addressable TV solution Finecast officially launches in the Philippines
Posted on February 6, 2023
by Teddy Cambosa
The launch of Finecast, which took place at the Globe Auditorium in Bonifacio Global City in Manila on February 2, will add to the market’s addressable TV capabilities.
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Kargo jumps into CTV adtech via VideoByte acquisition
Kargo jumps into CTV adtech via VideoByte acquisition
Posted on February 6, 2023
by Maureen Basa
VideoByte will be adding innovative CTV advertising technology to broaden Kargo’s offerings to its brand partners and their audiences.
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Rachel Walker VMLY&R appointment
VMLY&R appoints Rachel Walker as head of strategy for Melbourne, Sydney
Posted on February 3, 2023
by Jamaica Marciano
She will be responsible for connecting the client’s business growth with creative excellence across the Sydney and Melbourne client portfolios.
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SEA marketers to increase retail media spend within 12 months: report
SEA marketers to increase retail media spend within 12 months: report
Posted on February 3, 2023
by Teddy Cambosa
In the report, around 87% of the respondents intend including retail media as part of their media plans within the next 12 months. Moreover, it is also worth noting that retail media advertising accounts for 1 in 5 advertising dollars spent.
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