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Category: Featured

STBPokemonGO
STB ups tourism campaign ante through Pokémon Go
Posted on November 13, 2020
by Teddy Cambosa
The Singapore Tourism Board (STB) is now tapping into the AR game Pokémon GO to promote local businesses and tourism in the country.
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TechPartnershipStock
Tata Consultancy Services forges new partnership with tech company Zoho
Posted on November 13, 2020
by Teddy Cambosa
enterpirse.Tata Consutancy Services (TCS) and Zoho are forming a new partnership to expand CRM and CX solutions to a global market enterprise.
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Subway Malaysia
Subway's "More Meat, Less Marketing" campaign gains traction in Malaysia
Posted on November 12, 2020
by MARKETECH APAC
Subway's latest campaign takes on a tongue-in-cheek approach, highlighting the idea of low-budget marketing in exchange of a deliciously made new product.
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MondelezCadburyBanner
Mondelez India urges ‘Goodness’ this Diwali, through hyper-localized ad campaign supporting local retailers
Posted on November 12, 2020
by Teddy Cambosa
Mondelez India has launched a hyper-localized ad campaign that promotes local businesses in the country.
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AscendaOffersHub
Loyalty solution Ascenda kickstarts new meta-aggregation engine for merchant offers
Posted on November 12, 2020
by Teddy Cambosa
Ascenda, a loyalty solution company, is releasing OfferHub, a meta-aggregation engine that allows merchants customize rewards strategies.
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GreatAUSeafoodBanner
AU seafood industry’s newest campaign breaks notion that seafood is hard to prepare
Posted on November 12, 2020
by Teddy Cambosa
The Seafood Industry Australia is launching its nationwide campaign to encourage more Australians patronize seafood consumption.
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Singapore CEO local media
Which Singapore CEO is the most talked about online?
Posted on November 11, 2020
by MARKETECH APAC
Chief executives of top banks emerged as the most talked about online.
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DTI Online purchase complaints Philippines
PH trade dep’t reveals 14,869 online purchase complaints this year, led by Shopee, Lazada
Posted on November 11, 2020
by MARKETECH APAC
Philippines' DTI reported that majority of complaints involved eCommerce platforms Shopee and Lazada.
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AdludioInskinMedia
Adludio afoot on AU market through ad-tech Inskin Media
Posted on November 11, 2020
by Teddy Cambosa
Mobile advertising company Adludio is setting afoot in the Australian market through adtech Inskin Media.
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Richa Kapse Grey CoCo
Head of new Grey SEA commerce unit: ‘Commerce is borderless, and so are we’
Posted on November 11, 2020
by MARKETECH APAC
The new Grey Commerce Collective by global marketing agency Grey brings together its worldwide capabilities in retail and commerce.
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