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Loyalty solution Ascenda kickstarts new meta-aggregation engine for merchant offers

Teddy Cambosa - November 12, 2020

Singapore – Ascenda, a loyalty solutions company, has launched OffersHub, a meta-aggregation and personalization engine that allows merchants to personalize their offers and loyalty programs for their customers.

Primarily targeted to banks and other digital payment platforms, the recent product launch aims to allow these merchants create customer connections through their reward values.

“Our proposition delivers a rich pool of personalized offers with sustainable funding mechanisms – all delivered in a turnkey solution. The unique meta-aggregation engine at the heart of OffersHub enables our enterprise clients to tap into deal content across multiple sources, so they can provide the most compelling proposition to their customers and capture the greatest return of investment (ROI) on their marketing investments,” Mark Mullinix, head of strategy & partnerships at Ascenda stated.

Included within Ascenda’s offering are streamlines for various gateways of reward programs such as card-linked offers, coupons, e-commerce affiliate rewards, and discounted gift card purchases. A hyper localized approach is also offered to predict relevance factors such as demographics and geo-location.