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Category: Featured

Singaporean Consumer Behavior
2020’s a year of brand switch for SG consumers, new research shows
Posted on December 2, 2020
by Teddy Cambosa
The current year has proved a consumer behavior shift amongst Singaporeans by brand switching, new data from Qualtrics shows.
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POND's Skincare Advisor Live on Shopee
POND'S launches skin analysis chatbot exclusively on Shopee
Posted on December 2, 2020
by MARKETECH APAC
Following its successful launch on Facebook Messenger last year, POND's brings its skin analysis chatbot exclusively on Shopee.
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JCDecaux Programmatic OOH
JCDecaux SG launches programmatic OOH media across multiple channel platforms
Posted on December 2, 2020
by Teddy Cambosa
With this programmatic OOH launch, JCDecaux aims to showcase it across digital bus advertising boards, streetside ads and on Changi Airport.
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One Faber Group Hashmeta Partnership
SG’s One Faber Group renews marketing partnership with Hashmeta
Posted on December 2, 2020
by Teddy Cambosa
Leisure operator One Faber Group is renewing the marketing partnership of digital marketing agency Hashmeta.
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GrabSupermarket_Delivery
GRAB MY extends GrabSupermarket to Klang Valley
Posted on December 2, 2020
by MARKETECH APAC
After recently launching its delivery-only supermarket to Petaling Jaya, Grab Malaysia has made available GrabSupermarket to Klang Valley.
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Bridgestone heroes of the road
Bridgestone in India launches sentimental ad, salutes “heroes of the roads”
Posted on December 1, 2020
by MARKETECH APAC
Bridgestone releases a moving film which walks viewers through the daily battle of drivers during the pandemic.
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Tinder India Video Campaign
WATCH: Tinder India’s new campaign is a celebration of Gen Z’s dating in 2020
Posted on December 1, 2020
by Teddy Cambosa
Tinder India, in collaboration with BBH India, has released a new video campaign centering on the beuty of today's dating among Gen Z.
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Anthony Ingham, HKJC New Exec
Former Marriott Int’l brand strategist joins Hong Kong Jockey Club’s exec team
Posted on December 1, 2020
by Teddy Cambosa
The Hong Kong Jockey Club welcomes to its exec board former Marriott Int'l brand strategist Anthony Ingham.
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Watching TV Stock Photo
India’s entertainment super-app ZEE5 ramps up hyperlocal video-on-demand offerings with new tie-up
Posted on December 1, 2020
by Teddy Cambosa
Entertainment super-app is leveraging its video on demand (VOD) services by announcing a new partnership with digital media XroadMedia
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DreamWorks New Show
DreamWorks to premiere kids show “The Epic Tales of Captain Underpants”
Posted on November 30, 2020
by Teddy Cambosa
NBC's DreamWorks is premiering an ongoing kid show titled "The Epic Tales of Captain Underpants" on December 7 this year.
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