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Category: Featured

TUMI Virtual Store
TUMI launches first virtual experiential store in Asia
Posted on February 5, 2021
by MARKETECH APAC
It is dotted with interactive touchpoints to simulate the physical shopping experience.
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elfo-Mimpikita-Fashion-Campaign-Partnership
MY-based fashion label Mimpikita appoints martech elfo as marketing agency
Posted on February 4, 2021
by Teddy Cambosa
Through the new appointment, elfo will be responsible in embodying the core message of Mimpikita through bite-sized campaigns in a year.
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Spritzer_Kingdom Digital
Kingdom Digital bags social media agency role for Spritzer
Posted on February 4, 2021
by MARKETECH APAC
The agency will be managing the brand's Facebook page as well as its other digital campaigns.
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Wattpad-Culture-Group-Partnership-SEA
Wattpad expands SEA reach, partners with marketing agency Culture Group
Posted on February 4, 2021
by Teddy Cambosa
The Wattpad-Culture Group partnership will target the large Gen Z audience of Wattpad for brand exposure among millenials.
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Pizza Hut Indonesia Ogilvy Indonesia
Pizza Hut Indonesia appoints Ogilvy as integrated marketing partner
Posted on February 4, 2021
by MARKETECH APAC
Ogilvy will be driving strategic communications efforts across both the restaurant and delivery business
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Doritos-RYOT-Studio-Augmented-Reality-AR-Game
Doritos taps RYOT Studio in bringing ‘Doritos Quest’ AR experience in Australia
Posted on February 4, 2021
by Teddy Cambosa
The AR game made for Doritos is not the first AR experience by RYOT Studio, as they are keen in creating next-gen campaign strategies.
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Aniview-White-Ops-Partnership-Ad-Fraud
Video ad solutions Aniview team up with White Ops in providing ad inventory protection
Posted on February 4, 2021
by Teddy Cambosa
The partnership between Aniview and White Ops comes in relevance with the rise of video content, and advertisers creating video ad content.
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digital-marketing-1725340_1920
How to organize your website for SEO success in 2021
Posted on February 4, 2021
by MARKETECH APAC
From taking ROI into account and making PPC work alongside, SEO success for 2021 entails recognition, revenue and share of voice.
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Billy-Blue-College-AR-Experience-Version-2
Australian design school’s campaign uses AR innovation to start ‘student adventure into design’
Posted on February 3, 2021
by Teddy Cambosa
The new AR experience designed for the Billy Blue College of Design is a step further in creating more engaging ways to school guides for students.
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APL new execs
APL unveils new execs to take helm of its marketing and digital business
Posted on February 3, 2021
by MARKETECH APAC
The professional league has appointed a new chief commercial officer and strategy and digital director.
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