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Category: Featured

FCB Shout nabs creative mandate of premium baby care brand Offspring
FCB Shout nabs creative mandate of premium baby care brand Offspring
Posted on March 27, 2023
by Maureen Basa
The Offspring win adds to FCB Shout’s portfolio of FMCG clientele, which already features marquee packaged goods brands.
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Wunderman Thompson announces new hires across technology, content teams in APAC
Wunderman Thompson announces new hires across technology, content teams in APAC
Posted on March 27, 2023
by Teddy Cambosa
They include Hasan Hasnie as chief technology officer, Geoff Smeaton as head of technology, and Nicholas Yeam as head of content.
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Walter Liu appointed as head of Asia at American Express
Walter Liu appointed as head of Asia at American Express
Posted on March 24, 2023
by Teddy Cambosa
Liu will be responsible for overseeing American Express' issuing businesses across the Hong Kong, Taiwan, Singapore and Thailand markets.
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Zendesk taps AWS to unlock ‘smarter, more personalised’ customer service
Zendesk taps AWS to unlock ‘smarter, more personalised’ customer service
Posted on March 24, 2023
by Maureen Basa
Zendesk and AWS' partnership aims to help businesses provide faster, tailored conversational experiences to customers across all channels.
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Canva unveils new hub for brand design, new AI-powered tools 
Canva unveils new hub for brand design, new AI-powered tools 
Posted on March 24, 2023
by MARKETECH APAC
At the latest Canva Create, the platform unveiled a new visual suite for branding design alongside new AI-powered features.
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PubMatic x Proximic Featured
PubMatic ties with Proximic to provide ID-less targeting solutions for media buyers
Posted on March 24, 2023
by Jamaica Marciano
The integration will allow PubMatic’s clients to maximise new targeting options to reach key audiences in premium, brand-safe environments across desktop, mobile, and connected TV.
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Google Cloud introduces new AI innovations for retailers, announces integration with Accenture
Google Cloud introduces new AI innovations for retailers, announces integration with Accenture
Posted on March 24, 2023
by Teddy Cambosa
Retailers can now deploy the ai.RETAIL platform on Google Cloud, meaning it is extended to Google Cloud's trusted infrastructure and is integrated with multiple Google Cloud products and capabilities.
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Aditya Varadarajan Featured
InMobi taps Aditya Varadarajan as regional head of the newly expanded Microsoft business in SEA
Posted on March 23, 2023
by Jamaica Marciano
His remit also includes helping brands and agencies maximise impact from the multitude of Microsoft advertising products and solutions.
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Sprinklr announces new features for multiple product suites, to improve omnichannel CX
Sprinklr announces new features for multiple product suites, to improve omnichannel CX
Posted on March 23, 2023
by Teddy Cambosa
Sprinklr Service is a comprehensive, AI-powered contact centre as a service (CCaaS) platform that enables agents to serve customers across digital, social and voice channels seamlessly, delivering quick resolution of customer queries at lower cost of operations.
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Initiative and Pernod featured
Initiative retains media account of distillery company Pernod Ricard
Posted on March 23, 2023
by Jamaica Marciano
After a hotly contested pitch, the media agency has retained its media account for Pernod Ricard Australia and New Zealand.
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