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Category: Featured

UnionBank to provide open digital ecosystem via industry-first Open Finance Innovation Hub
UnionBank to provide open digital ecosystem via industry-first Open Finance Innovation Hub
Posted on May 3, 2023
by Teddy Cambosa
UnionBank's Open Finance Innovation Hub will provide a platform to create cutting-edge solutions that will drive progress in the fintech industry.
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This ‘open letter’ from UK mouthcare brand Waken wants Aussies to break perceptions on dental products being ‘ugly’
This ‘open letter’ from UK mouthcare brand Waken wants Aussies to break perceptions on dental products being ‘ugly’
Posted on May 3, 2023
by Teddy Cambosa
Waken Mouthcare's six-month campaign with WiredCo. aims to position the brand as a challenger to disrupt the dental care supermarket aisle.
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Adtech iion enhances self-serve gaming ad platform immersiion, appoints new CCO
Adtech iion enhances self-serve gaming ad platform immersiion, appoints new CCO
Posted on May 3, 2023
by MARKETECH APAC
The platform has been purpose-built for gaming, which enables advertisers and marketers to target inventory down to the ad-unit level.
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Unruly partners with TCL FFALCON to expand premium TV inventory access globally
Unruly partners with TCL FFALCON to expand premium TV inventory access globally
Posted on May 3, 2023
by Teddy Cambosa
Unruly and TCL FFALCON will provide advertisers with the opportunity to deliver impactful and relevant ads to audiences across the US, Europe, and APAC.
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IAS to elevate YouTube’s brand safety and suitability measurement offering via enhanced partnership
IAS to elevate YouTube’s brand safety and suitability measurement offering via enhanced partnership
Posted on May 3, 2023
by Teddy Cambosa
IAS will now deliver a more comprehensive analysis of video content on YouTube, providing marketers with greater safety and suitability tools.
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McCann Worldgroup names ex-Meta Valerie Madon as chief creative officer for SEA
McCann Worldgroup names ex-Meta Valerie Madon as chief creative officer for SEA
Posted on May 2, 2023
by Teddy Cambosa
At McCann Worldgroup, Valerie Madon brings with her over 20 years of experience across brand-building and integrated creative solutions.
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Eugene Lee gets promoted to international CMO role at McDonald’s
Eugene Lee gets promoted to international CMO role at McDonald’s
Posted on May 2, 2023
by Teddy Cambosa
Lee said that in his new role, he will be overseeing the fast food chain’s international regions outside of the US. These markets include Latin America, Europe, Middle East and Asia.
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Lion & Lion’s film, content production studio spotlights love and commitment in touching debut film
Lion & Lion’s film, content production studio spotlights love and commitment in touching debut film
Posted on May 2, 2023
by Teddy Cambosa
Lion & Lion's ‘Love on the Line’ tells the story of an elderly man who makes a daily trip to his neighbourhood telephone booth to make a phone call.
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TBWA\Hakuhodo launches internal game to take team building into the metaverse
TBWA\Hakuhodo launches internal game to take team building into the metaverse
Posted on May 2, 2023
by Teddy Cambosa
‘The Escape’ takes the agency’s team building into the metaverse, where it combines the idea of an evacuation challenge game and disaster preparedness drills all within the virtual space.
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Sportsbet personifies inner workings of betting tracker through an ‘imaginary’ headquarters
Sportsbet personifies inner workings of betting tracker through an ‘imaginary’ headquarters 
Posted on May 2, 2023
by MARKETECH APAC
The comical spot shows an ‘imaginary’ HQ where different ‘departments’ work together to keep tabs on the wagering stats. 
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