Category: East Asia
Titled ‘Mac for Students’, Apple’s campaign celebrates the ingenuity and innovation thriving within Japan’s university extracurricular groups, known as “circles.”
McDonald’s Hong Kong has partnered with DDB Group Hong Kong to launch a nostalgic 50th-anniversary campaign, featuring the iconic Ronald McDonald benches popping up at 50 locations citywide, kicking off a year-long celebration of the brand’s enduring legacy.
Alibaba Group Holding Ltd. has partnered with E-Mart Inc. to establish a joint venture, combining their South Korean e-commerce operations in a strategic move to compete more effectively in the country’s growing online retail market.
The government agency had argued that since foodpanda is Uber Eats' primary competitor, the merger would give Uber Eats unchecked market dominance, potentially leading to higher costs for both consumers and restaurants.
Uber Hong Kong, in collaboration with Omelette Digital, has launched the ‘Airport Code War’—a two-week interactive social media campaign spotlighting the travel hurdles Hong Kongers face when journeying to the airport from different districts.
This year, WinterFest takes a fresh approach as HKTB gives iconic city sights a festive makeover.
Deliveroo has launched its latest retail offering, ‘Deliveroo Shopping,’ expanding its on-demand services to include a broader range of shopping categories alongside its established food and grocery deliveries.
A growing number of South Koreans, particularly younger generations, are embracing the flourishing second-hand market for luxury finds, according to a report by Canvas8.
Philips Japan has partnered with esports team SCARZ, supported by FUSE, Omnicom Media Group’s sports division. The partnership makes the Philips S9000 rotary shaver the official grooming product for SCARZ’s e-motorsports division, uniting precision grooming with high-performance gaming.
GroupM, WPP’s media investment group, has been named L'Oréal Korea's media partner of record, responsible for all media planning and buying activities.
