Category: East Asia
Hong Kong – DFI Retail Group (DFI) has unveiled key leadership appointments to strengthen its strategic direction and digital capabilities. Ella Chan has been named group chief strategy officer, while Wee Lee Loh will expand his role as group chief digital and yuu Rewards officer. Starting 1 April 2025,...
China –McCann Worldgroup has appointed Mae Ng as the chief client officer of McCann China, marking her return to the agency in a new leadership role focused on client strategy and market growth. In her return to McCann, Ng will focus on enhancing the agency’s client strategy, bringing a client-side perspective...
For over a century, Grey has been at the forefront of delivering famously effective creative solutions. The agency’s presence in Hong Kong continues this legacy, with a deep focus on bold creativity, strategic execution, and a commitment to delivering impactful results for clients. In our latest Agency...
Japan – To celebrate National Cat Day, Uber Eats has teamed up with Special (Australia and Japan), Whatever Tokyo, and EssenceMediacom to launch a playful new initiative in Japan, urging pet owners to stay in and enjoy quality time with their furry companions over the long weekend. This February, Japan...
Hong Kong – VML Hong Kong has elevated Sandra Gin and Edward Ha to executive directors, entrusting them with spearheading regional and local market growth, respectively. Gin, who joined the former Wunderman Thompson in 2020 as client services director, has been involved in expanding the regional and...
South Korea – After a seven-year hiatus, Hyundai Card is reviving its signature cultural initiative with “HYUNDAI CARD CULTURE PROJECT 29 TOM SACHS,” featuring the world premiere of Tom Sachs’ “Space Program: Infinity” in Seoul. Renowned contemporary artist Tom Sachs is known for his bricolage...
Hong Kong – Sun Life and the Basketball Association of Hong Kong, China (BAHKC) have signed a three-year, HK$10 million partnership to support athletes, promote basketball, and enhance community engagement. As part of the initiative, Sun Life will provide medical and accident insurance for Hong Kong...
Hong Kong – Coca-Cola staged its first-ever 600-drone light show over Victoria Harbour on Friday, marking the grand finale of its Chinese New Year campaign. The display featured 12 scenes depicting festive moments and local traditions, with live narration by actor and singer Louis Cheung. The “Meet on...
Hong Kong – The Culture, Sports and Tourism Bureau (CSTB), the Hong Kong Tourism Board (HKTB), and Ocean Park are joining forces to roll out a series of citywide promotional activities, celebrating the public debut of Hong Kong’s giant panda cubs and bringing panda-themed experiences to iconic locations...
China – Apple and Alibaba Group are reportedly forming a partnership that will integrate Alibaba’s artificial intelligence technology into iPhone services in China. Alibaba Group chairman Joe Tsai announced the partnership during an interview with Jeffrey Katzenberg at the World Government Summit in...
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