Category: East Asia
Masanori Tagaya has been promoted as the new COO and was tasked to help Grey Group Tokyo boost its creative capabilities and talent.
Crocs China has tapped MediaMonks to launch an interactive campaign to support its new ‘Crocs for Yang Mi’ collection.
Retail favorites such as I-Mei and Fresh Delight have retained their position as Taiwan's most loved brands due to amplified retail practices.
With online sales on the rise, the beauty retail chain now eyes the integration of its offline and online stores.
Preferential pricing has been a main feature in services such as ride-hailing and insurance, and maybe it's time banks leverage the same strategy.
Formerly of 2NE1, solo artist CL is the latest brand ambassador of Johnnie Walker for its global campaign.
Volkswagen will work closely with 36Kr for its video marketing strategies in Mainland China.
The rankings were greatly impacted by the pandemic, as brick-and-mortar retailing in Hong Kong was hit hard in 2020.
The latest statistics by Twitter unveil the large culture K-pop has made in its platform, both from old K-pop group to recently debuted ones.
According to JD.com and Dada Group, millenials dominate the on-demand shoppers in China, which contribute to the exponential growth of product categories online.
