Category: East Asia
The first teaser will be rolled out on 24 December featuring BTS member Jin, and will be posting teaser trailers daily that will feature one BTS star until January.
Tongwei Group taps Ogilvy China in order to build its new pet food bran Pjoy, rolled out during the Single's Day sales festival.
The multiple partnership of Hivestack in Twitter include GroupM, Xaxis, Publicis, Havas, and dentsu International.
The partnership between Hivestack and Solmate Media is a first for Taiwan in terms of programmatic DOOH offering.
Ogilvy Consulting will help Mengtai Whiskey Distillery to plan and launch a new Chinese whiskey brand.
The new branches of Flash Coffee in South Korea and Japan are part of the chain's expansion in Asia-Pacific.
The new on-ground activation aims to ride on the rising appeal for premium whiskies among the new generation in APAC.
Data from MAGNA showed that despite the presence of Tokyo Olympics, the ad market in Japan remained having a mild impact to consumers.
Following the launch in Indonesia, dentsu international's CXM firm Merkle launches in another APAC market, Taiwan.
The elevation of Nicky Wang coincides with current CEO Penny Burgess' appointment as the new executive chairman.
