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Category: East Asia

Shangri-La Group taps 8traordinary to launch rebrand of lifestyle platform Shangri-La Circle
Shangri-La Group taps 8traordinary to launch rebranded lifestyle platform Shangri-La Circle
Posted on June 6, 2022
by Christian Calma
Formerly known as the Golden Circle, this rebrand will transform the programme into being more than just a loyalty programme.
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SK-II Featured
SK-II launches interactive pop-up store in Hainan
Posted on June 6, 2022
by MARKETECH APAC
The SK-II House of Miracles pop-up store in Hainan is part of the brand’s ongoing foray into retail innovation and a global transformation .
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Pinterest expands partnership with Shopify
Pinterest launches ads feature, expands Shopify partnership in Japan
Posted on June 3, 2022
by Carlo Sarabia
Pinterest is continuing the global momentum of its advertising program with the launch of ads in Japan. Alongside this, they have also expanded their Shopify partnership to the nation.
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Impossible Foods (1)
Impossible Foods debuts World Environment Month campaign in Hong Kong
Posted on June 2, 2022
by MARKETECH APAC
Throughout the campaign this month, each dish ordered in restaurants and each product purchased in supermarkets will go towards a tree-planting program with non-profit organisation One Tree Planted. 
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hsbc-one's-latest-campaign-focuses-on-financial-empowerment-of-young-millenials
HSBC One's latest campaign focuses on financial empowerment of young millennials
Posted on June 2, 2022
by Christian Calma
The latest campaign from HSBC One and Wunderman Thompson Hong Kong aims to provide financial awareness to young millennials.
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tumi-unveils-collab-with-razer-for-esports-inspired-collection
TUMI unveils collab with Razer for esports-inspired collection
Posted on June 2, 2022
by Christian Calma
TUMI's foothold in the esports industry will be strengthened by the release on June 3rd of four highly anticipated co-branded styles across its regions.
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ONE-Esports-and-LCK-2022
ONE Esports appointed as official media partner for League of Legends Champions Korea
Posted on June 1, 2022
by Jean Cabico
The partnership will see ONE Esports managing the production of localised content related to LCK Summer Split 2022.
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WE-Red-Bridge-and-McLaren
WE Red Bridge appointed as comms agency of record of McLaren China
Posted on June 1, 2022
by Jean Cabico
WE Red Bridge will be supporting McLaren’s growth in China by increasing brand equity and exposure in the country.
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Hello Media selects Hivestack as its SSP partner for programmatic buyers in Korea
Hello Media selects Hivestack as its SSP partner for programmatic buyers in Korea
Posted on May 31, 2022
by Christian Calma
Hello Media will offer brands, agencies, and omnichannel DSPs the opportunity to buy DOOH inventory programmatically through Hivestack (SSP).
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AIA HK launches new campaign on retirement scheme high points
AIA HK launches new campaign on retirement scheme high points
Posted on May 30, 2022
by Carlo Sarabia
To enable members to have a better grip on the highlights of its MPF scheme, the AIA Hong Kong has launched a large-scale advertising campaign that features singer Hins Cheung.
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