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Category: East Asia

DBS-Hong-Kong-Be-a-Different-Kind-of-Bank
DBS Hong Kong’s latest brand campaign underscores need for 'different kind of bank' in post-pandemic
Posted on July 29, 2022
by Jean Cabico
The bank will also continue to up the ante on addressing sustainability issues and devoting itself to being a purpose-driven bank.
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Consumer expectations amongst hurdles of Hong Kong SMEs in fully becoming sustainable
Consumer expectations amongst hurdles of Hong Kong SMEs in fully becoming sustainable
Posted on July 29, 2022
by MARKETECH APAC
Slightly over one-third (36.7%) of HK SMEs rated themselves as effective at advancing sustainability goals.
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GAC-Motor-and-Essence-China
Automobile company GAC Motor taps Essence China as media agency of record
Posted on July 28, 2022
by Jean Cabico
Essence’s scope of work for GAC Motor includes brand strategy, media planning and activation, and creative development and production.
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HKTVmall most talked-about brand in HK in June
HKTVmall most talked-about brand in HK in June
Posted on July 28, 2022
by MARKETECH APAC
HKTVmall has registered the biggest boost in YouGov's Word of Mouth (WOM) Exposure in Hong Kong for the month of June 2022.
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Mediabrands-Hong-Kong-and-Taiwan
Mediabrands elevates senior leaders for Hong Kong, Taiwan
Posted on July 27, 2022
by Jean Cabico
The new three executive leadership promotions by Mediabrands include Joanne Tong, Penny Chow, and Man Leung.
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UM rolls out annual day of community service across East Asia, other markets
UM rolls out annual day of community service across East Asia, other markets
Posted on July 22, 2022
by Teddy Cambosa
The annual community service activity was based on UM's initiative ‘Better World, Impact Day’, launched in 2016.
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We Are Social acquires HK-based ATL agency Metta Communications
We Are Social acquires HK-based ATL agency Metta Communications
Posted on July 22, 2022
by Teddy Cambosa
Metta Communications has been rebranded to ’Metta/We Are Social’ under its new ownership.
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Xaxis-Ji-Young-Jung-South-Korea
GroupM’s Xaxis elevates Ji Young Jung as new head of South Korea
Posted on July 21, 2022
by Jean Cabico
Ji Young Jung will be leading her team toward Xaxis’ vision of scaling up and optimising its performance and digital offerings across APAC.
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AnyMind’s ¥4b funding to strengthen e-commerce enablement
AnyMind’s ¥4b funding to strengthen e-commerce enablement 
Posted on July 20, 2022
by Teddy Cambosa
In addition, the funds raised in AnyMind's funding will be used for future acquisitions both in Japan and internationally.
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Deliveroo’s rapid grocery delivery service ‘Deliveroo Hop’ launches in Hong Kong
Deliveroo’s rapid grocery delivery service ‘Deliveroo Hop’ launches in HK
Posted on July 20, 2022
by MARKETECH APAC
The service had already been launched in the UK, Italy, France and the UAE.
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