Category: East Asia
Essence’s scope of work includes strategy, creative, content innovation, media planning, and media activation for Segway-Ninebot.
Crest has launched a brand platform called ‘Better Protection with Crest, Better Smiles’ for the campaign, alongside a campaign film.
With Carro’s Japan entry, it aims as well to support existing car dealers with leasing services and provide a highly competitive subscription-based service.
The partnership will see Eddie Bauer launching new stores, wholesale accounts, and an official branded e-commerce site in Spring 2023.
The Shiseido film also presents future possibilities for beauty delivered by bold innovation, which the company has pursued since their founding.
According to SCMP, the layoffs are to optimise operating efficiency with the goal of achieving self-sufficiency across Shopee’s business.
The collaboration sees the launch of the industry’s first audio ads on Youtube, which aims to grow with their audiences.
Jin Choi, who has been heading MediaCom as managing director in South Korea for over three years, will be leading the merged agency.
She will also play a pivotal role in driving Manulife Hong Kong’s branding and corporate social responsibility efforts.
It brings us behind the scenes to offer a candid and unvarnished close-up of the deep commitment Hong Kong desk reporters exhibit in.
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