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Category: East Asia

Neil Cao appointed as commercial director for China at Rakuten Advertising
Neil Cao appointed as commercial director for China at Rakuten Advertising
Posted on February 9, 2023
by Teddy Cambosa
Based in Shanghai, Cao will be responsible for leading the Rakuten Advertising business across China by developing and implementing performance marketing strategies for clients and accelerating growth in the country.
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Havas Media and Sun Life Featured Img
Havas Media wins Sun Life’s account to be named agency of record for APAC
Posted on February 8, 2023
by Jamaica Marciano
Agency's remit comes after a regional review involving eight network agencies.
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cacaFly launches Web3 marketing ecosystem to empower brands, agencies
cacaFly launches Web3 marketing ecosystem to empower brands, agencies
Posted on February 6, 2023
by Maureen Basa
cacaFly's ecosystem has partners specialising in key areas of Web3 marketing, such as the metaverse, cryptocurrency, and NFT, amongst others.
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PRHK launches new toolkit
HK-based industry body for PR PRHK launches toolkit to help promote work-life balance amongst industry teams
Posted on February 2, 2023
by Jamaica Marciano
The toolkit provides solutions for industry leaders and managers to create a healthy working environment and reduce overtime.
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Miki Tsusaka appointed as new president of Microsoft Japan
Miki Tsusaka appointed as new president of Microsoft Japan
Posted on February 2, 2023
by Teddy Cambosa
Tsusaka will lead the company’s engagement with its customers and business partners, and be responsible for all its product, solution, service, and support offerings in Japan.
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Ex-Carousell Kevin Huang appointed as SCMP’s new COO
Ex-Carousell Kevin Huang appointed as SCMP’s new COO
Posted on February 2, 2023
by Teddy Cambosa
In his new role at SCMP, Huang will be leading the media company’s advertising and marketing solutions unit.
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Caroline Slocombe appointment
Caroline Slocombe appointed by WPP’s OpenX to lead Coca-Cola business in Greater China
Posted on February 1, 2023
by Jamaica Marciano
In her new role, Caroline Slocombe will oversee the relationship of The Coca Cola Company and its portfolio of iconic brands across all WPP’s agencies in Greater China. 
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This AR campaign by HSBC invites Hongkongers to make a wish and move forward
This AR campaign by HSBC invites Hongkongers to make a wish and move forward
Posted on January 30, 2023
by Teddy Cambosa
Hongkongers can participate by pointing their phone towards the HSBC Main Building, selecting the seed that befits their wish and tossing it towards the building to add their ‘blossom’ to the ‘HSBC Wishing Tree for 7,000,000.’ 
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Innovation (1)
Innovation of the Year: Hang Seng Bank’s virtual influencer Hazel
Posted on January 12, 2023
by Teddy Cambosa
Hang Seng Bank created Hazel, combining impressive technology of digital and the power of data, resulting to honor them as our 'Innovation of the Year'.
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HSBC transforms HK into an open canvas, launches metaverse gallery for local artists
HSBC transforms HK into an open canvas, launches metaverse gallery for local artists
Posted on January 11, 2023
by Maureen Basa
HSBC's 'Open to Art' will turn Hong Kong into an ‘open canvas’, while its Metaverse Gallery will highlight local artists' works.
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