Category: East Asia
SKYN Condoms teams up with independent creative agency UltraSuperNew Tokyo for its latest Valentine’s Day campaign, transforming an awkward tussle over the last packet of condoms into a hilarious showdown.
Taiwan’s Ministry of Digital Affairs (MODA) has banned the use of DeepSeek’s newly launched AI service from China in the public sector, citing concerns over data privacy and security risks.
S.C. Johnson has partnered with VML & Ogilvy Japan to launch a unique campaign for its latest mould-cleaning product, featuring an unlikely yet fitting spokesperson—the ‘Laziest Influencer,’ a sloth.
Taobao has teamed up with ad agency Heaven&Hell Shanghai to debut an animated short film aimed at raising awareness and garnering support for wild panda habitat conservation.
The Hong Kong Tourism Board (HKTB), in partnership with Grey Hong Kong, has unveiled the ‘Endless Joy’ float, a vibrant tribute to the city’s unique fusion of tradition and modernity, just in time for the Lunar New Year celebrations.
Deliveroo’s survey data highlights how food delivery services complement traditional dining during the festive season while also reflecting restaurants' confidence in the market's future outlook.
Changan Auto partnered with Landor to create a brand story that reflects its ambition and innovation as a rising global automotive force.
Tam Jai International Co. Limited has revealed that its flagship brand, “TamJai Yunnan Mixian,” is the title sponsor of the Hong Kong dance drama ‘STORM CLOUDS.’
Oriental Watch Company has unveiled its latest branding campaign, ‘TAKE YOUR TIME with The Timekeepers,’ inviting Hong Kongers to reflect on the beauty and significance of time in a fast-paced city.
To empower marketers with the tools and insights necessary to excel, MARKETECH APAC is thrilled to announce the debut of ‘What’s NEXT in Marketing: Hong Kong 2025.’
