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Category: East Asia

Bossjob
PH career platform Bossjob expands into Japanese market
Posted on July 20, 2023
by Ivan Gallegos
The platform's AI-powered direct chat model promises an enhanced user experience, streamlining the talent acquisition process for Japanese employers.
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Hello Kitty partners with MetaGaia to launch new metaverse experience
Hello Kitty partners with MetaGaia to launch new metaverse experience
Posted on July 20, 2023
by Brandon Yulolo
Through this, Hello Kitty fans will have the opportunity to create their own communities and connect with their favourite characters in a brand-new virtual world by visiting the digital destination within the MetaGaia app.
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Burger King Taiwan taps Appier for personalised marketing campaigns to boost customer loyalty
Burger King Taiwan taps Appier for personalised marketing campaigns to boost customer loyalty
Posted on July 20, 2023
by Teddy Cambosa
By leveraging Appier’s ‘AI Personalization Cloud’, Burger King Taiwan harnessed diverse creative modules to create engaging marketing campaigns, offering customers a unique and personalised experience.
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Marketing Society
The Marketing Society Hong Kong appoints three new board members
Posted on July 13, 2023
by Gian Japsay
The newly appointed board members will work together with the current Hong Kong staff to pursue the Society's purpose of fostering leadership and raising the bar for marketing practices in the wider region.
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Hang Seng Bank launches service concept branch depicting future of banking
Hang Seng Bank launches service concept branch depicting future of banking
Posted on July 13, 2023
by Teddy Cambosa
Moreover, it also features a digital branch service executive, which can provide assistance with most personal account-related enquiries, which enables customers to save time by removing the need to wait for traditional teller counters.
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TEAM LEWIS announces key promotions within Greater China region
TEAM LEWIS announces key promotions within Greater China region
Posted on July 12, 2023
by Brandon Yulolo
These promotions follow a run of new multi-market client wins for the agency in the past 6- months, including companies such as Endowus, GoGoX and Wharf Hotels.
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McCann China launches influencer marketing unit, appoints Eve Rong to lead division
McCann China launches influencer marketing unit, appoints Eve Rong to lead division
Posted on July 12, 2023
by Ivan Gallegos
McCann Worldgroup China aims to establish influencer marketing as a core competency and drive exceptional client results in the ever-expanding Chinese social media ecosystem.
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Tourism Commission of Hong Kong’s creative tourism projects returns to introduce new travel experiences
Tourism Commission of Hong Kong’s creative tourism project returns to introduce new travel experiences
Posted on July 12, 2023
by Brandon Yulolo
Hong Kong – ‘Design District Hong Kong’ (#ddHK), a creative tourism project organised by the Tourism Commission of Hong Kong, will make its return in mid-August 2023.  Curated by Way of Difference, this year’s event seeks to engage international and local creative units to liven up Hong...
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BeLive Technology announces partnership with Japanese entertainment platform mysta
BeLive Technology announces partnership with Japanese entertainment platform mysta
Posted on July 12, 2023
by Teddy Cambosa
The new solution, powered by BeLive Technology means users can stream interactive auditions at both a local and nationwide level, offering participants real-time engagement and feedback.
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Untitled design (10)
TUMI launches pop-up experience in South Korea, collaborates with football player Son Heung-min
Posted on July 6, 2023
by Gian Japsay
Said experience is open from July 3 to 15, and features an exhibition of current installations and artwork that creates an environment that highlights the qualities of each new item.
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