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Category: East Asia

Moving Walls, jeki team up in launching platform to automate OOH advertising
Moving Walls, jeki team up in launching platform to automate OOH advertising
Posted on April 27, 2023
by Teddy Cambosa
‘MASTRUM’ is an impression-based digital OOH advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand. 
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HK beauty retailer Sa Sa taps SAP Emarsys for personalised omnichannel solutions
HK beauty retailer Sa Sa taps SAP Emarsys for personalised omnichannel solutions
Posted on April 27, 2023
by Teddy Cambosa
SAP Emarsys’ e-commerce service enables Sa Sa to build on this foundation and pursue a two-pronged approach to customer loyalty that optimises both acquisition and retention.
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hake Shack marks 5th year in Hong Kong with newly-designed flagship store
Shake Shack marks 5th year in Hong Kong with newly-designed flagship store
Posted on April 26, 2023
by MARKETECH APAC
The brand engaged Hong Kong-Pakistani artist Ahmad Rida Nisar to help renovate its main branch located at top HK destination, ifc mall. 
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SCMP’s campaign tells the international story of Hong Kong via its readers’ POV
SCMP’s campaign tells the international story of Hong Kong via its readers’ POV
Posted on April 24, 2023
by Maureen Basa
'Readers of SCMP' spotlights that great journeys start with ‘anyone, anywhere, at any time’ by featuring the vignettes of six readers.
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Ex-VICE Media Lou Wee rejoins SCMP as director of global strategic business
Ex-VICE Media Lou Wee rejoins SCMP as director of global strategic business
Posted on April 24, 2023
by Maureen Basa
Lou Wee’s role sits within The South China Morning Post’s AMS business to build and nurture long-term partnerships with global strategic accounts.
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Manulife HK appoints new chief strategy officer, chief communications officer
Manulife HK appoints new chief strategy officer, chief communications officer
Posted on April 20, 2023
by Teddy Cambosa
Together, the executives will report directly to Patrick Graham, chief executive officer of Manulife Hong Kong and Macau.
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UNIQLO’s new prototype store to represent global stores moving forward
UNIQLO’s new prototype store to represent global stores moving forward
Posted on April 20, 2023
by Teddy Cambosa
They developed a new roadside store concept that both appeals to customers and embodies the UNIQLO philosophy of contributing to the development of a prosperous society and realisation of a better world.
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Watsons China to open over 300 new stores to bolster ‘O+O’ platform strategy
Watsons China to open over 300 new stores to bolster ‘O+O’ platform strategy
Posted on April 14, 2023
by MARKETECH APAC
Through the pandemic, Watsons has been striving for innovation in its store designs by renovating nearly 440 stores in over 300 cities in Mainland China.
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SCMP elevates ‘luxury’ in flagship publication Style rebranding
SCMP elevates ‘luxury’ in flagship publication Style rebranding
Posted on April 14, 2023
by Maureen Basa
The revamped Style by SCMP weaves responsible luxury, entrepreneurship, innovation, women leadership, wellness, and philanthropy topics into its coverage.
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GOJ Story Featured Img
Geometry Ogilvy Japan makes new leadership hires to bolster creative team
Posted on April 3, 2023
by Jamaica Marciano
The appointments are part of the agency’s efforts to support the growth of its client portfolio and as a whole agency.
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