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Category: East Asia

Mastercard enables WeChat Pay for international travelers in China
Mastercard enables WeChat Pay for international travelers in China 
Posted on August 16, 2023
by Brandon Yulolo
Expanding on a partnership established in 2019 that offers enhanced digital payment solutions, the latest development gives Mastercard full access to WeChat Pay's merchant network in China and provides a safe and convenient way for international travelers to pay when traveling around the Chinese Mai...
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DBS completes acquisition of Citi’s consumer banking business in Taiwan
DBS completes acquisition of Citi’s consumer banking business in Taiwan
Posted on August 14, 2023
by Teddy Cambosa
With the acquisition of Citi Consumer Taiwan, DBS will become one of Taiwan’s largest foreign bank by assets. DBS Taiwan will have clear market leadership in loans, deposits, cards and investments amongst foreign players in the market. Additionally, close to 3,000 employees from Citi Consumer Taiwan...
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Untitled design (53)
Neysa Chou appointed as executive director of Golin Taipei
Posted on August 3, 2023
by Gian Japsay
Neysa will be in charge of leading the consumer and digital teams in Taipei, with a focus on strategic advising, integrated marketing communications (IMC), social media, and digital project management. 
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What the ‘Barbenheimer’ trend means to Japanese users, as told by social data
What the ‘Barbenheimer’ trend means to Japanese users, as told by social data
Posted on August 2, 2023
by Teddy Cambosa
According to data from Meltwater, further negative sentiment amongst Japanese spiked during the apology statement released from Warner Bros. Japan in July 31 and gradually died out the next day following an apology from Warner Bros. USA.
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In-app spending amongst Japanese users increases by 13% for Q1 2023
In-app spending amongst Japanese users increases by 13% for Q1 2023
Posted on July 31, 2023
by Teddy Cambosa
The data also notes that this expending is expected to exceed $17.7 billion in spend this year.
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SK-II reveals skincare secrets through stories and art in latest campaign
SK-II reveals skincare secrets through stories and art in latest campaign 
Posted on July 31, 2023
by Brandon Yulolo
Following last year's celebration of PITERA at 'World PITERA Day' in Tokyo, Japan, SK-II  launched their "SK-II SECRET KEY HOUSE" physical art exhibition for July 29 and 30 as part of its World PITERA Month, a month-long transformational journey aiming to highlight PITERA.
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HIKKY’s latest event brings the metaverse experience into real life
HIKKY’s latest event brings the metaverse experience into real life
Posted on July 30, 2023
by Teddy Cambosa
According to HIKKY, some of these experiences include food-related metaverse experiences, testing of virtual reality tools, and experiencing how to use virtual avatars to interact with fellow users.
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Watsons partners with Kenvue, L’Oréal and P&G on Asia-wide sustainability initiative
Watsons partners with Kenvue, L’Oréal and P&G on Asia-wide sustainability initiative 
Posted on July 28, 2023
by Brandon Yulolo
This collaboration between Watsons, Kenvue, L’Oréal, and P&G does not only consist of providing sustainable products, but also ranges towards teaming up to run a wide range of sustainability efforts and projects to engage with customers by helping the environment.
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Untitled design (43)
Chinese lifestyle-sharing platform Xiaohongshu appoints Nativex as cross-border marketing agency
Posted on July 28, 2023
by Gian Japsay
Xiaohongshu (Red), a lifestyle-sharing site in China has appointed Nativex to be its official cross-border marketing agency, enabling brands and developers from around the world to benefit from user growth on the platform.
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Masa Okazaki appointed as chief operating officer of Grey Tokyo
Masa Okazaki appointed as chief operating officer of Grey Tokyo 
Posted on July 26, 2023
by Brandon Yulolo
As chief operating officer, Masa will be in charge of upholding Grey Tokyo’s strategic vision, fostering its borderless agenda, and ensuring the delivery of outstanding marketing services and integrated solutions to clients.
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