Category: East Asia
The initiative, called ‘Jelajah Hong Kong,’ is HKTB’s first campaign focused on Muslim travelers. It is designed to address faith-based needs such as access to halal food, prayer facilities, and privacy considerations—factors that can influence travel planning for Muslim visitors.
Hong Kong – 50 Megumi, an anti-hair loss brand in Hong Kong, has partnered with Mobile Suit Gundam SEED FREEDOM and iProspect Hong Kong for a new campaign that incorporates themes from the Japanese anime to highlight men’s hair health. Planned and executed by iProspect Hong Kong, the campaign draws on...
As younger travellers in Asia Pacific seek more than just perks and points, Marriott Bonvoy is reshaping the meaning of loyalty. Gen Z and Millennials are now looking for emotional connection, cultural resonance, and experiences that reflect their identity—and Marriott Bonvoy is responding with a bold...
Japan – PubMatic has named Takeo Hori senior director of advertiser solutions in Japan, strengthening its demand-side leadership in the market. Hori was previously head of sales at Teads. He also held leadership roles at Microsoft Japan, where he oversaw advertising agency partnerships, and at Index...
Miki brings with him a wealth of experience in branding-led customer experience and service design.
Compensatory wellness behaviour is becoming the trend in Taiwan, according to a report by Omnicom Media Group (OMG) Taiwan.
China – Elmwood, a strategic brand and design consultancy under the MSQ Group, has named Juan Tan as creative director for China, where he will lead the agency’s creative team and join its local leadership. Tan brings more than two decades of experience in corporate branding, spatial design, and brand...
Indonesia – OCBC Bank Hong Kong has launched a new brand campaign that highlights the power of resilience and determination in overcoming adversity and pursuing personal aspirations. The campaign features Ho Yuen Kei, a world champion and gold medallist in the Women’s Individual BC3 Boccia event, whose...
China – Friso, a brand in infant and toddler nutrition, has teamed up with smart device maker Xiaodu and Publicis Media China to launch AI Audio Book 3.0—an upgraded storytelling tool designed to help families connect through interactive, AI-powered narratives. Now in its third iteration, AI Audio Book...
South Korea – WWF-Korea (World Wide Fund for Nature) has partnered with creative agency Cheil to launch a striking out-of-home campaign that highlights the devastating impact of plastic pollution on wildlife through fashion-style visuals. Titled ‘Animal Trash Fashion’, the campaign features...
