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Category: East Asia

Untitled design (65) (1)
Chanel and Shinsegae Duty Free collaborate to launch holiday themed megapodium
Posted on November 20, 2023
by Gian Japsay
With the intention of captivating tourists throughout the holiday season, CHANEL WONDERLAND was designed as a giant platform. At seven metres high and over one hundred and thirty square metres in size, this platform is massive and ready to improve the duty-free experience. The creation's central theme,...
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Ogilvy, ICCSD join forces to drive sustainable climate communication across China
Posted on November 20, 2023
by Azunta Gaviola
Beijing, China – Following the company’s commitment to inspire brands with sustainable climate communications solutions, global advertising, marketing, and public relations agency Ogilvy has recently entered into a partnership with Tsinghua University’s Institute of Climate Change and Sustainable Development...
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China International Culture Association signs MoU with Trip.com to boost inbound tourism
Posted on November 20, 2023
by Aliza Carmona
Global travel service provider Trip.com has announced it has signed a memorandum of understanding (MoU) with the China International Culture Association (CICA) to promote the country’s inbound tourism.
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Modhaus
K-pop startup Modhaus raises US$8m funding for blockchain model for fan engagement
Posted on November 17, 2023
by Teddy Cambosa
The new funding will aid in Modhaus’ vision of expanding Cosmo into “the K-pop equivalent of LinkedIn or Kickstarter.”
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VaynerMedia APAC welcomes Kota Murakami as country manager for Japan to empower growth
VaynerMedia APAC welcomes Kota Murakami as country manager for Japan
Posted on November 16, 2023
by Brandon Yulolo
In his new role, Murakami will be responsible for shaping the footprint and business expansion for VaynerMedia in the Japanese market, with a focus on growing the agency's portfolio and ensuring the delivery of business solutions that build clients’ brands while fuelling maximum business impact and cost...
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Sunkist taps traditional Chinese medicine to showcase benefits of citrus in latest campaign
Sunkist taps traditional Chinese medicine to showcase benefits of citrus in latest campaign
Posted on November 10, 2023
by Teddy Cambosa
In this unexpected move away from the familiar stories of Vitamin C, the brand has created the Sunkist Citric Essence, a qi balancing formula, and launched a platform for people to share and preserve their own unique recipes, thereby educating Hong Kongers on the health benefits of the Sunkist Navel...
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MINISO’s multi-touch campaign champions China’s intangible cultural heritage
Posted on November 6, 2023
by Gian Japsay
Said project is part of the "Chinese Cultural Innovation Global Development Plan," a collaborative effort between MINISO and China's official state news agency Xinhua. This represents both parties' common goal of promoting and advancing Chinese culture, and it is in line with the celebration of the Belt...
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Vitasoy shows importance of encouragement and care to fuel one’s journey in new campaign
Posted on November 3, 2023
by Aliza Carmona
Beverage company Vitasoy has unveiled its latest ‘For Me, For You, Vitasoy’ campaign that ignites the spirit of empathy and communal care in the new era.
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Hongkong Land partners with American Express to serve premium services to customers
Posted on November 1, 2023
by Aliza Carmona
Hongkong Land, a property investment, management, and development group, announced it has entered into a strategic partnership with American Express to create exclusive privileges and luxury lifestyle experiences for its cardmembers in Hong Kong.
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Majority of SMEs find virtual banks services more convenient and efficient: report
Posted on October 31, 2023
by Aliza Carmona
Over 90% of SMEs consider virtual banks with advanced technology services as convenient and efficient, a survey from the Hong Kong Association of Banks (HKAB) revealed.
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