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Category: East Asia

Jeremy Jiang TEAM LEWIS china appointment
TEAM LEWIS names Jeremy Jiang to lead business growth in Southern China
Posted on October 1, 2025
by Aliza Carmona
China – Global marketing agency TEAM LEWIS has named Jeremy Jiang as senior business development manager in Shenzhen, marking a key move in its expansion across the Greater China region. Jiang has extensive experience in integrated marketing and supporting brands in building their presence both domestically...
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BOLT IN TAIWAN
Bolt shifts into gear in Taiwan, marking its inaugural East Asia expansion 
Posted on September 29, 2025
by Sharona Nicole Semilla
Taipei, Taiwan – Bolt has launched its ride-hailing service in Taiwan, introducing a new option for people in Taipei to move around the city and earn.  Operating in more than 600 cities worldwide, the company brings global expertise tailored to local needs. Its entry marks its first in East Asia...
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Swire Coca Cola giant bottle photo spot 2025
Swire Coca-Cola HK unveils giant bottle photo spot at Avenue of Stars for 60th anniversary
Posted on September 29, 2025
by Aliza Carmona
Hong Kong – Swire Coca-Cola has transformed Hong Kong’s iconic Avenue of Stars with a giant Coca-Cola bottle photo installation, celebrating its 60th anniversary in the city. Five Coca-Cola bottles, each standing two metres tall, have been set up along the Victoria Harbour waterfront, forming a temporary...
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Florence Wong of OMD HK
Agency Leadership Decoded: OMD Hong Kong’s Florence Wong on balancing innovation with enduring values
Posted on September 29, 2025
by Aliza Carmona
The media industry Florence Wong entered more than 30 years ago looked very different from today. Starting out as a media executive at Grey Advertising in China, she worked in a time when media teams managed planning, buying, and strategy under one roof—an experience that gave her an early respect for...
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HKIA Kasing Lung Monsters Installation main
HKIA debuts world’s largest ‘THE MONSTERS’ art installation
Posted on September 24, 2025
by Aliza Carmona
Hong Kong – Hong Kong International Airport (HKIA) has partnered with artist and children’s book illustrator Kasing Lung to unveil a large-scale installation from his globally popular series “THE MONSTERS”. The collaboration, titled “THE MONSTERS × Hong Kong International Airport”, marks the 10th anniversary...
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Dixi Chern Appointment Monks Shanghai
Monks names Dixi Chern as new general manager for Shanghai operations
Posted on September 24, 2025
by Aliza Carmona
China – Monks, the digital-first brand of S4Capital plc, has promoted Dixi Chern (庄迪希) to general manager (GM) of its Shanghai office, effective immediately. Chern, an award-winning marketing leader, has held senior roles across networks such as TBWA, POSSIBLE, and MullenLowe, bringing expertise in business,...
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CHUBB LIFE UTS
Hong Kong welcomes Asia’s first Ultimate Tennis Showdown powered by Chubb Life
Posted on September 23, 2025
by Sharona Nicole Semilla
Hong Kong – Chubb Life Hong Kong, the title sponsor of the inaugural Ultimate Tennis Showdown (UTS) in Asia, is set to bring world-class tennis to the city this October.  The tournament will take place at the new Kai Tak Arena in Kai Tak Sports Park from October 14–15  2025, showcasing Hong...
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ARR HK Victoria Harbour inflatables
Hong Kong’s Victoria Harbour to host dream fleet of four giant inflatable icons this October
Posted on September 22, 2025
by Aliza Carmona
Hong Kong – Globally celebrated IPs and artists will converge this autumn as Victoria Harbour transforms into a dreamlike stage of art and entertainment with the debut of the “Water Parade by AllRightsReserved at Victoria Harbour”. Curated and organised by Hong Kong’s creative brand AllRightsReserved...
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Hang Lung street exhibit campaign main
Hang Lung celebrates 65th anniversary with immersive streetscape exhibition in Hong Kong
Posted on September 22, 2025
by Aliza Carmona
Hong Kong – Hang Lung Properties Limited has unveiled “Throwback Causeway Days”, a curated streetscape exhibition at Fashion Walk in Causeway Bay to mark the company’s 65th anniversary. Running until October 12, the exhibition highlights Hang Lung’s role in the district’s transformation, tracing Causeway...
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DUOLINGO SUMO SHOWDOWN
Duolingo’s Owl takes on Japan’s beloved character mascots in live Sumo showdown 
Posted on September 18, 2025
by Sharona Nicole Semilla
Tokyo, Japan – Duolingo Japan staged an unusual marketing spectacle by pitting its green owl mascot, Duo, against some of Japan’s most recognizable characters in a live sumo wrestling event held in Shinjuku. The campaign, titled “Duo’s Sumo Showdown,” was developed by creative agency UltraSuperNew and...
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